WebRTC Solutions Industry News

TMCNet:  SOASTA: More Americans Plan to Shop Online this Holiday Season

[October 10, 2012]

SOASTA: More Americans Plan to Shop Online this Holiday Season

Oct 10, 2012 (Close-Up Media via COMTEX) -- SOASTA, Inc., a provider of cloud and mobile testing, announced the findings of its 2012 Holiday and the Economy survey on the same day the US Department of Labor Bureau of Labor Statistics (BLS) published its Employment Situation report for September.

According to SOASTA's 2012 Holiday and the Economy survey of 2,346 American adults aged 18 and older, conducted online on its behalf by Harris Interactive, a majority (51 percent) of Americans will be shopping online this year because of the bad economy. This sentiment rang strongest with those 18-44 (55 percent), especially with women in that age group (64 percent for women 18-34; 57 percent for women 34-44). Economic pessimism is so pronounced that only 2 percent of Americans don't believe the economy is bad.

"The results of our Holiday and the Economy Survey have shown that more Americans will be relying on retailers' online mobile and web presence for holiday shopping due to the bad economy than not," said Tom Lounibos, SOASTA CEO. "With millions of Americans planning on using these websites, it's more important than ever that they are fully optimized to make sure shoppers get the best experience possible. SOASTA's CloudTest Technology makes certain that every web site and mobile site is at its best, so shoppers get the online experience they are looking for." Out of the Americans who plan on shopping online because of the bad economy, 71 percent of them believe there are better and/or more deals online than in the stores. A majority of Americans (53 percent) say they plan on shopping online because they don't want to spend money on gas driving from store to store. Some holiday shoppers said it's easier to track spending so they stay within budget (32 percent) while others liked using cash-back websites like Ebates (20 percent) so they could save more money. Others admitted that online shopping was best because they work so many hours they don't have time to shop in stores (20 percent) while 31 percent of Americans say they will shop online because they believe the bad economy will "bring out the crazy" in people at physical stores and they want to avoid them.

Most Americans (68 percent) said mobile apps will make the holidays better this year for reasons such as: -Finding deals for Cyber Monday and Black Friday easier - 52 percent -Better able to make plans while they're on the go - 47 percent -Avoiding long check-out lines by using apps specifically designed for that purpose - 46 percent -Easier to take and share pictures of gifts they would like for themselves - 33 percent -Instantly share cute or embarrassing holiday videos or pictures with distant relatives and friends through social media - 28 percent A majority of Americans (61 percent) admitted they will rely on mobile apps and websites over traditional newspapers and TV this year, with holiday shopping being the number one choice (36 percent). Americans listed other instances where they will rely more on online alternatives vs. traditional newspapers and TV outlets, including: -34 percent Breaking News -23 percent Presidential Election Results -16 percent Local Election Results -11 percent Halloween Activities -11 percent Thanksgiving Weekend Travel Information -11 percent New Year's Eve events The survey results are released as SOASTA prepares many of the top online retailers today for the busy holiday season by providing a mobile and web test automation solution that ensures websites and mobile apps work as planned, while catering to hundreds of thousands of concurrent users.

More information: www.soasta.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

[ Back To WebRTC Solutions's Homepage ]


Featured Podcasts

Oracle in Enterprise Communications

Most in the industry have heard of the acquisition of Acme Packet by Oracle. What you may not know is that Oracle has a number of telecommunications products including a UC suite, WebRTC Session Controller, and Operations monitoring tools. Oracle is pursuing both the enterprise and service provider.

Featured Whitepapers

WebRTC Security Concerns

This whitepaper covers two of the most relevant topics in communications industry today: WebRTC and security. We will introduce the problem of security in WebRTC including those traditional VoIP attacks that are going to be present in WebRTC services. Later we will mention ad-hoc WebRTC attacks and protection mechanisms, to close with an overview of identity management solutions.

Migrating Real Time Communications Services to the Web

In the Internet age, businesses that own fixed and mobile communication networks, including traditional Communications Service Providers (CSPs) of all kinds, are being challenged with some tough questions: How do we stay relevant to our customers?

Delivering Enterprise-Class Communications with WebRTC

WebRTC is an emerging industry standard for enabling Web browsers with real-time communications capabilities. It enables enterprises to enhance Web sites, empower BYOD users, and improve video collaboration and on-line meetings, to name but a few examples.

WebRTC Report Extract Reprint

This document examines the growing important of WebRTC, both generally and for telecom service providers. It considers the expanding range of use-cases, the multiple layers of interoperability likely to be desired by telcos, and some implications in terms of network integration and mobility.


Robust Enterprise Grade WebRTC Systems and Services

The emerging WebRTC standard has become one of the industry's hottest topics – and with good reason. Being able to "communications enable the web" has Communications Service Providers as well as Enterprises busily making plans for deployment. But, as these plans unfold, reality is starting to intrude on those plans. Our expectations of telephony services are much higher than web browsing. We expect the phone to connect instantly, operate with minimal disruption, and work seamless across any network, anywhere, at any time. There is also an understanding that phone service is inherently secure. With WebRTC, the expectation is for these applications to behave in the same manner.

This session looks at the user experience and expectations of a WebRTC Enterprise service. It will also cover how a WebRTC enterprise handles security, reliability, and interoperability within browsers and networks.


The Oracle Communications WebRTC Session Controller enables communications service providers (CSPs) and enterprises to offer WebRTC services – from virtually any device, across virtually any network – with carrier-grade reliability and security.

Sales Presentation: Oracle Communications WebRTC Session Controller

- WebRTC Market and Opportunities
- WebRTC Challenges
- Oracle Communication WebRTC Session   Controller
- Summary


Communication Service Provider (CSP) voice service revenues continue to face pressure due to shifts in communication preferences and competition from non-traditional service providers. Voice communications are now often embedded into applications outside the domain of traditional telephony voice usage. CSPs have been challenged to effectively leverage and monetize new web-oriented communications technologies.