WebRTC Solutions Industry News

TMCNet:  Crawford Launches PR as a Service -- PRaaS(SM) -- Flexible, Affordable Approach to PR Billing

[November 12, 2012]

Crawford Launches PR as a Service -- PRaaS(SM) -- Flexible, Affordable Approach to PR Billing

(Marketwire Via Acquire Media NewsEdge) WASHINGTON, DC -- (Marketwire) -- 11/12/12 -- Crawford Public Relations introduced PR as a Service (PRaaS(SM)), giving clients in the technology and telecommunications industries the flexibility, savings and freedom of usage-based PR and content services.

"PRaaS offers businesses a new way to cost-effectively promote their products and services without committing to a retainer," said Jim Crawford, president, Crawford PR. "Clients can use PRaaS for any service -- strategic consulting, classic and digital media, analyst relations, standard content, C-level speeches, or blogs and eBooks for inbound marketing -- and pay 'by the drink' at one low hourly rate." PRaaS is inspired by software as a service (SaaS), a popular business model that allows companies to access software and applications over the Internet as-needed, without up-front or fixed recurring recharges. SaaS has significantly cut IT costs by eliminating capex requirements for software licensing fees, deployment and upgrades. Dynamic resource allocation delivers added savings and efficiency, giving SaaS the elasticity to adjust to sudden bursts or contractions in user demand.

Similarly, PRaaS reduces the cost of PR, passes savings on to clients and can scale up or down quickly to meet changing needs. With PRaaS, companies ranging from startups to large enterprises have the freedom to use any type of communications service at an affordable price, in sync with actual usage.

"Businesses of all sizes need to promote their products and services to drive revenue, but in an uncertain economy many are reluctant to commit to fixed-cost agency retainers," said Crawford. "PRaaS helps businesses quickly build brand awareness that fuels revenue -- with the power to precisely control costs, and the flexibility to modify spending levels according to need." One trend propelling growth in the technology sector and beyond is rapid adoption of inbound marketing, a rising discipline that leverages high-value content to boost customer conversion rates. Crawford clients may use PRaaS for optimized content including website landing pages, social media and blogs attract targeted traffic and accelerate sales.

About Crawford PR Crawford Public Relations provides strategic PR, standard and digital media, executive communications and other premium content services to technology and telecommunications innovators. Over the last decade, Crawford has helped startups generate $4.5 billion in investor returns and led policy PR campaigns that saved the competitive broadband industry $2.3 billion -- winning Crawford honors for "Best Media Relations During Litigation or Crisis" awarded by PR News. In addition to first and second-round startups, clients served by Crawford have spanned large enterprises including AT&T, Convergys, IBM, Raytheon and XO Communications. Information at www.crawfordpr.com Contact: Jim Crawford Crawford PR 571-261-8230 Email Contact Source: Crawford Public Relations

[ Back To WebRTC Solutions's Homepage ]

FOLLOW US

Featured Podcasts

Delivering First Class Communications With WebRTC

This webcast captures a recent discussion about WebRTC between Jim Donovan, Director of Product Management at Oracle and Larry Hettick, Editorial Director and Senior Research Fellow at Webtorials. The topics cover WebRTC reliability, interoperability, and security--looking at how Oracle addresses these issues.

Oracle in Enterprise Communications

Most in the industry have heard of the acquisition of Acme Packet by Oracle. What you may not know is that Oracle has a number of telecommunications products including a UC suite, WebRTC Session Controller, and Operations monitoring tools. Oracle is pursuing both the enterprise and service provider.

Featured Whitepapers

ConnectCare & Unified Contact Manager

SPAN's ConnectCare is a WebRTC-based telemedicine app, which allows consumers to easily and instantly avail clinical healthcare from the providers, regardless of their location. This app is extremely useful to healthcare providers, patients and their caregivers alike.

WebRTC Security Concerns

This whitepaper covers two of the most relevant topics in communications industry today: WebRTC and security. We will introduce the problem of security in WebRTC including those traditional VoIP attacks that are going to be present in WebRTC services. Later we will mention ad-hoc WebRTC attacks and protection mechanisms, to close with an overview of identity management solutions.

Migrating Real Time Communications Services to the Web

In the Internet age, businesses that own fixed and mobile communication networks, including traditional Communications Service Providers (CSPs) of all kinds, are being challenged with some tough questions: How do we stay relevant to our customers?

Delivering Enterprise-Class Communications with WebRTC

WebRTC is an emerging industry standard for enabling Web browsers with real-time communications capabilities. It enables enterprises to enhance Web sites, empower BYOD users, and improve video collaboration and on-line meetings, to name but a few examples.

WebRTC Report Extract Reprint

This document examines the growing important of WebRTC, both generally and for telecom service providers. It considers the expanding range of use-cases, the multiple layers of interoperability likely to be desired by telcos, and some implications in terms of network integration and mobility.

WEBRTC SOLUTIONS PAPERS, SLIDES, COLLATERAL

Robust Enterprise Grade WebRTC Systems and Services


The emerging WebRTC standard has become one of the industry's hottest topics – and with good reason. Being able to "communications enable the web" has Communications Service Providers as well as Enterprises busily making plans for deployment. But, as these plans unfold, reality is starting to intrude on those plans. Our expectations of telephony services are much higher than web browsing. We expect the phone to connect instantly, operate with minimal disruption, and work seamless across any network, anywhere, at any time. There is also an understanding that phone service is inherently secure. With WebRTC, the expectation is for these applications to behave in the same manner.

This session looks at the user experience and expectations of a WebRTC Enterprise service. It will also cover how a WebRTC enterprise handles security, reliability, and interoperability within browsers and networks.

ORACLE COMMUNICATIONS WEBRTC SESSION CONTROLLER

The Oracle Communications WebRTC Session Controller enables communications service providers (CSPs) and enterprises to offer WebRTC services – from virtually any device, across virtually any network – with carrier-grade reliability and security.

Sales Presentation: Oracle Communications WebRTC Session Controller

Agenda:
- WebRTC Market and Opportunities
- WebRTC Challenges
- Oracle Communication WebRTC Session   Controller
- Summary

ORACLE COMMUNICATIONS WEBRTC SESSION CONTROLLER SOLUTION

Communication Service Provider (CSP) voice service revenues continue to face pressure due to shifts in communication preferences and competition from non-traditional service providers. Voice communications are now often embedded into applications outside the domain of traditional telephony voice usage. CSPs have been challenged to effectively leverage and monetize new web-oriented communications technologies.