WebRTC Solutions Industry News

TMCNet:  Instagram's New Web Profiles Offer Brands the Opportunity to Increase Awareness Online, Says Punch Communications

[November 14, 2012]

Instagram's New Web Profiles Offer Brands the Opportunity to Increase Awareness Online, Says Punch Communications

LONDON, UNITED KINGDOM, Nov 14, 2012 (Marketwire via COMTEX) -- The new profile pages recently rolled-out to desktop by Instagram offer businesses the opportunity to increase their brand reach, says integrated search, PR and social media agency Punch Communications.

With web users now also able to view photos and follow members on Instagram, the service has become much more accessible, allowing users to easily interact with a collective library of brand and user images via both smartphone and desktop.

Instagram began to roll-out its browser-enabled platform with individual profile pages for its users on 5th November 2012. Each profile contains a timeline that displays all uploaded images in chronological order, offering users the opportunity to browse and interact with previous uploads. The layout clearly resembles Facebook, which acquired Instagram in September 2012, leading many to speculate that deeper integration of the two could continue in the future.

With search engines, such as Google, continually increasing emphasis on social ranking factors, the new Instagram profiles will offer additional opportunities to improve a brand's social footprint. Search engines can more easily assess user interaction with profile pages now hosting each user's volumes of uploads, likes, comments and follows in a single location. This means that the platform should now be used to help increase a website's position within search engines.

Pete Goold, managing director of integrated social media, SEO and PR company Punch Communications, said: "Instagram's creation of online user profile pages presents businesses with a fresh opportunity to further promote and grow their brand through social media. New pages offer a one-stop location for web users to follow, like and interact with the images shared by their favourite brands, in an online space, in addition to the Instagram smartphone app.

"As Google continues to place emphasis on social signals when positioning websites in the results pages, this change offers businesses another medium to promote their online presence to the search giant, in a bid to continue to improve their visibility in organic search engine rankings." If you have been researching the offerings of social media, PR and SEO agencies, contact Punch Communications, and find out what an integrated approach can do for your business, please visit www.punchcomms.com, or call 01858 411 600.

FOR FURTHER INFORMATION PLEASE CONTACT: Punch Communications Pete Goold 01858 411 600 info@punchcomms.com www.punchcomms.com SOURCE: Punch Communications

[ Back To WebRTC Solutions's Homepage ]


Featured Podcasts

Oracle in Enterprise Communications

Most in the industry have heard of the acquisition of Acme Packet by Oracle. What you may not know is that Oracle has a number of telecommunications products including a UC suite, WebRTC Session Controller, and Operations monitoring tools. Oracle is pursuing both the enterprise and service provider.

Featured Whitepapers

WebRTC Security Concerns

This whitepaper covers two of the most relevant topics in communications industry today: WebRTC and security. We will introduce the problem of security in WebRTC including those traditional VoIP attacks that are going to be present in WebRTC services. Later we will mention ad-hoc WebRTC attacks and protection mechanisms, to close with an overview of identity management solutions.

Migrating Real Time Communications Services to the Web

In the Internet age, businesses that own fixed and mobile communication networks, including traditional Communications Service Providers (CSPs) of all kinds, are being challenged with some tough questions: How do we stay relevant to our customers?

Delivering Enterprise-Class Communications with WebRTC

WebRTC is an emerging industry standard for enabling Web browsers with real-time communications capabilities. It enables enterprises to enhance Web sites, empower BYOD users, and improve video collaboration and on-line meetings, to name but a few examples.

WebRTC Report Extract Reprint

This document examines the growing important of WebRTC, both generally and for telecom service providers. It considers the expanding range of use-cases, the multiple layers of interoperability likely to be desired by telcos, and some implications in terms of network integration and mobility.


Robust Enterprise Grade WebRTC Systems and Services

The emerging WebRTC standard has become one of the industry's hottest topics – and with good reason. Being able to "communications enable the web" has Communications Service Providers as well as Enterprises busily making plans for deployment. But, as these plans unfold, reality is starting to intrude on those plans. Our expectations of telephony services are much higher than web browsing. We expect the phone to connect instantly, operate with minimal disruption, and work seamless across any network, anywhere, at any time. There is also an understanding that phone service is inherently secure. With WebRTC, the expectation is for these applications to behave in the same manner.

This session looks at the user experience and expectations of a WebRTC Enterprise service. It will also cover how a WebRTC enterprise handles security, reliability, and interoperability within browsers and networks.


The Oracle Communications WebRTC Session Controller enables communications service providers (CSPs) and enterprises to offer WebRTC services – from virtually any device, across virtually any network – with carrier-grade reliability and security.

Sales Presentation: Oracle Communications WebRTC Session Controller

- WebRTC Market and Opportunities
- WebRTC Challenges
- Oracle Communication WebRTC Session   Controller
- Summary


Communication Service Provider (CSP) voice service revenues continue to face pressure due to shifts in communication preferences and competition from non-traditional service providers. Voice communications are now often embedded into applications outside the domain of traditional telephony voice usage. CSPs have been challenged to effectively leverage and monetize new web-oriented communications technologies.