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TMCNet:  Beauty Encounter Launches Website Redesign and Holiday Gift Guide

[November 21, 2012]

Beauty Encounter Launches Website Redesign and Holiday Gift Guide

FOUNTAIN VALLEY, Calif., Nov. 21, 2012 /PRNewswire via COMTEX/ -- Beauty Encounter (www.beautyencounter.com), a leading online retailer featuring all things beauty and specializing in hard-to-find niche products, has just launched a new website redesign as well as a number of new features which will all add to an easy holiday shopping season. Featuring a new design concept which eases shopping and product browsing, the site has been well received by their customers. Customers have also been receptive to the newly lowered threshold for free everyday shipping of $60 or more. In addition to the website redesign, Beauty Encounter has also launched their annual holiday gift guide, "be gifted," for easy and convenient holiday shopping.

The "be gifted" guide is a comprehensive list which lays out all the most popular products that are best fitting for the upcoming holiday season. Gifts choices have been carefully picked and have been bunched together under categories that are easy to navigate including: men's colognes, women's perfumes, top gifts, gift sets for men and women, stocking stuffers, and much more. The guide has proven to be a great tool in gifting this season with customers able to browse through a wide range of fantastic and relevant product ideas.

Along with the guide, other newly added features to the site from the redesign include the following: Updated free shipping threshold which offers free US domestic shipping on all orders of $60 or more; Deals of the Week and Hot Deals features which highlights products with prices that have just been lowered; Gifts with Purchase where customers can redeem free products from top brands with qualifying purchases.

Features which have seen popularity with the launch are Deals of the Week and Hot Deals. The two category sections feature the best deals for the season's most in demand products. Products highlighted in these categories are trending and shown to be favored by BE shoppers. The response to the launch of both Deals of the Week and Hot Deals have been great as the listed prices are guaranteed to be the lowest available on the internet. The deals, however, do not last long and shoppers have been eager to take advantage of the low costs with many starting their holiday shopping early to snatch up the great deals.

"We have been grateful for all the positive feedback we have received so far. The customers are enjoying the launch of the Deals of the Week and Hot Deals feature as well as the gift guide," says Jacquelyn Tran, President and CEO of Beauty Encounter. "With the redesign and new features, we really wanted to create a place for our customers that is easy to navigate and that would offer them with the best in pricing and product selection." Since implementation of the new features, Beauty Encounter has seen a growth in activity with more and more customers shopping the newly added sections and taking advantage of the lowered free shipping threshold as well as the opportunity to receive free gifts with their orders. Beauty Encounter continuously welcomes feedback for future improvements to the website and is always working to improve and stay current as a benefit to their customers.

Additionally, BeautyEncounter.com was featured for a sixth consecutive year in Internet Retailer's Top 500 which reflects their status as an industry leader and tread setter. BeautyEncounter.com placed #22 in Health & Beauty and #411 overall, in the Top 500 Guide of e-tailers, 2012 edition.

About Beauty Encounter Beauty Encounter offers consumers an exceptional range of hard-to-find, international and specialty products including men's colognes, women's perfumes, skincare, cosmetics, hair care, and beauty accessories. With more than 1,000 unique brands and new products added daily, customers have access to exceptional customer service and secure on-line shopping. In addition to thousands of beauty products that can be purchased at affordable prices, Beauty Encounter shoppers find unique sections with tips, trends and techniques.

SOURCE Beauty Encounter

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