WebRTC Solutions Industry News

TMCNet:  mobileYouth briefing - How can Mobile Operators Win the Youth Market?

[December 03, 2012]

mobileYouth briefing - How can Mobile Operators Win the Youth Market?

(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/fx7hsj/mobileyouth) has announced the addition of MobileYouth's new report "mobileYouth briefing - How can mobile operators win the youth market " to their offering.

Youth are key to future growth of mobile operator revenues. Youth spend more than a third of their disposable income in mobile. This briefing looks into how operators can effectively acquire youth customers and earn their loyalty. We also cover new revenue opportunities for operators in the youth market and latest youth trends in mobile messaging, gaming, shopping, social media & video chat most relevant to mobile operators.

This briefing explores the following key questions relevant to mobile operators: 1. Why should mobile operators focus on the youth market 2. What are future revenue opportunities in the youth market for mobile operators 3. How can mobile operators increase youth customer acquisition and retention rates 4. What latest youth trends in mobile messaging, gaming, shopping, social media and video chat are relevant to mobile operators Key Topics Covered: 1. Cover 2. Licensing and Copyrights 3. In this briefing 4. Executive summary 5. Mobile Youth Western Europe by Age Group 6. Mobile Youth North America by Age Group 7. Mobile Youth Africa by Age Group 8. Mobile Youth Asia by Age Group 9. Mobile Youth Latin America by Age Group 10. Mobile Youth Eastern Europe by Age Group 11. Youth mobile spending behavior 12. Peer recommendation: The source of influence that matters 13. Advertising negatively effects youth brand perception 14. Young customers switch brands because of poor customer service, not high prices 15. Customer experience is key to operator loyalty 16. Youth want better service from mobile operators 17. Good experience with mobile operators depends on customer care and service quality 18. Safaricom Kenya case study: Youth are willing to pay high prices for a better experience 19. Youth drive the future of messenger apps 20. Youth hoard mobile gaming apps 21. Mobile makes shopping social again 22. Youth prefer interacting with friends over brands on social media 23. Teens are driving growth of mobile video chat usage 24. Need more insights and data For more information visit http://www.researchandmarkets.com/research/fx7hsj/mobileyouth Source: MobileYouth CONTACT: Research and Markets, Laura Wood, Senior Manager.

press@researchandmarkets.com Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Wireless (http://www.researchandmarkets.com/categories.asp cat_id=93&campaign_id=fx7hsj) ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).


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