WebRTC Solutions Industry News

TMCNet:  Viewable Impressions + Cross-Domain iFrames: What You Need to Know Now

[December 03, 2012]

Viewable Impressions + Cross-Domain iFrames: What You Need to Know Now

NEW YORK, NY, Dec 03, 2012 (MARKETWIRE via COMTEX) -- C3 Metrics, the leader in viewable impression technology, including the ability to see through iFrames and advanced advertising attribution, today announced that it will host a viewable impression advisory webinar for display advertisers and agencies seeking to better understand viewable impressions in preparation for new industry standards, which are taking effect in Q1 2013. Jeff Greenfield, co-founder of C3 Metrics, will host the free 30-minute webinar on Tuesday, December 4th at 1:00 p.m. ET.

In this webinar, Greenfield will provide background on viewable impressions and the pending standards proposed by the IAB, ANA and 4A's. Furthermore, he will discuss how display advertisers can adjust their metrics to account for viewable impressions, have an immediate impact on ROI and gain a competitive advantage.

Specifically, attendees will learn how viewable impression technology works, implementation details, a viewable impression solution for cross-domain iFrames, and the important difference between utilizing "projections" versus measuring every impression. Greenfield will also discuss the Viewable Impressions Advisory published last month by George Ivie, the CEO of the Media Rating Council.

To register for the webinar or to learn more, please visit: http://viewableimpressions.org About C3 Metrics C3 Metrics is an award-winning digital media technology company providing solutions for viewable impressions, viewable conversions(TM) and online advertising attribution to agencies, brands, publishers, networks and DSPs. C3 Metrics' suite of real-time, predictive solutions capture all consumer interactions with marketing messages online and off, while ensuring digital marketing resources are allocated to only the highest performing, viewable advertising impressions. Marketers receive a single source of truth for all of their data, which they use to improve return on ad spend through optimization and real-time communication.

Headquartered in New York with offices in California, C3 Metrics is comprised of leading experts in the field of digital and television measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.

Media Contact Carla Rudder blast! PR for C3 Metrics 225-238-1091 Email Contact SOURCE: C3 Metrics http://www2.marketwire.com/mw/emailprcntct id=49417C74709DF87D

[ Back To WebRTC Solutions's Homepage ]

FOLLOW US

Featured Podcasts

Delivering First Class Communications With WebRTC

This webcast captures a recent discussion about WebRTC between Jim Donovan, Director of Product Management at Oracle and Larry Hettick, Editorial Director and Senior Research Fellow at Webtorials. The topics cover WebRTC reliability, interoperability, and security--looking at how Oracle addresses these issues.

Oracle in Enterprise Communications

Most in the industry have heard of the acquisition of Acme Packet by Oracle. What you may not know is that Oracle has a number of telecommunications products including a UC suite, WebRTC Session Controller, and Operations monitoring tools. Oracle is pursuing both the enterprise and service provider.

Featured Whitepapers

ConnectCare & Unified Contact Manager

SPAN's ConnectCare is a WebRTC-based telemedicine app, which allows consumers to easily and instantly avail clinical healthcare from the providers, regardless of their location. This app is extremely useful to healthcare providers, patients and their caregivers alike.

WebRTC Security Concerns

This whitepaper covers two of the most relevant topics in communications industry today: WebRTC and security. We will introduce the problem of security in WebRTC including those traditional VoIP attacks that are going to be present in WebRTC services. Later we will mention ad-hoc WebRTC attacks and protection mechanisms, to close with an overview of identity management solutions.

Migrating Real Time Communications Services to the Web

In the Internet age, businesses that own fixed and mobile communication networks, including traditional Communications Service Providers (CSPs) of all kinds, are being challenged with some tough questions: How do we stay relevant to our customers?

Delivering Enterprise-Class Communications with WebRTC

WebRTC is an emerging industry standard for enabling Web browsers with real-time communications capabilities. It enables enterprises to enhance Web sites, empower BYOD users, and improve video collaboration and on-line meetings, to name but a few examples.

WebRTC Report Extract Reprint

This document examines the growing important of WebRTC, both generally and for telecom service providers. It considers the expanding range of use-cases, the multiple layers of interoperability likely to be desired by telcos, and some implications in terms of network integration and mobility.

WEBRTC SOLUTIONS PAPERS, SLIDES, COLLATERAL

Robust Enterprise Grade WebRTC Systems and Services


The emerging WebRTC standard has become one of the industry's hottest topics – and with good reason. Being able to "communications enable the web" has Communications Service Providers as well as Enterprises busily making plans for deployment. But, as these plans unfold, reality is starting to intrude on those plans. Our expectations of telephony services are much higher than web browsing. We expect the phone to connect instantly, operate with minimal disruption, and work seamless across any network, anywhere, at any time. There is also an understanding that phone service is inherently secure. With WebRTC, the expectation is for these applications to behave in the same manner.

This session looks at the user experience and expectations of a WebRTC Enterprise service. It will also cover how a WebRTC enterprise handles security, reliability, and interoperability within browsers and networks.

ORACLE COMMUNICATIONS WEBRTC SESSION CONTROLLER

The Oracle Communications WebRTC Session Controller enables communications service providers (CSPs) and enterprises to offer WebRTC services – from virtually any device, across virtually any network – with carrier-grade reliability and security.

Sales Presentation: Oracle Communications WebRTC Session Controller

Agenda:
- WebRTC Market and Opportunities
- WebRTC Challenges
- Oracle Communication WebRTC Session   Controller
- Summary

ORACLE COMMUNICATIONS WEBRTC SESSION CONTROLLER SOLUTION

Communication Service Provider (CSP) voice service revenues continue to face pressure due to shifts in communication preferences and competition from non-traditional service providers. Voice communications are now often embedded into applications outside the domain of traditional telephony voice usage. CSPs have been challenged to effectively leverage and monetize new web-oriented communications technologies.