WebRTC Solutions Industry News

TMCNet:  Avvasi Launches Video Service Gateway to Help Service Providers Measure, Improve and Monetize the Video Experience on Mobile Devices

[December 10, 2012]

Avvasi Launches Video Service Gateway to Help Service Providers Measure, Improve and Monetize the Video Experience on Mobile Devices

WATERLOO, Ontario --(Business Wire)--

Avvasi Inc., the world's only vendor of QoE driven video management and monetization solutions, today announced the launch of Avvasi Q-SRVTM Video Service Gateway (News - Alert). This announcement signals the creation of a new market category, in which mobile network operators put their subscriber's video Quality of Experience at the heart of the traffic management process. As video now represents more than half of mobile network traffic, operators need to manage it as a separate service. Avvasi's Q-SRV builds on the success of its Q-VUE product, currently used by Tier 1 operators to measure video experience, by allowing them to actively manage and improve subscriber video experience for the first time.

"Mobile video now uses more than half of the available bandwidth on many mobile networks - between 50% and 85% depending on the carrier, location and type of service," said Dimitris Mavrakis, Principal Analyst at Informa (News - Alert) Telecoms & Media. "Quality of Experience is fast becoming a very important KPI for video in mobile networks. Active management of subscribers' video QoE has the potential to become one of the next battlefields between competing operators. In the future, we believe that actively managig the video experience will be one of the biggest opportunities operators are presented with to monetize the 50% of service that is now essentially given away for free by carriers."

Q-SRV has been designed for LTE (News - Alert) and broadband networks. It enables network operators to detect poor video experience in their network, per subscriber, device, location, and service and to improve the user experience in real-time while simultaneously increasing virtual network capacity. Additionally, Q-SRV helps rationalize and create SLAs for video quality, which is indispensable for video monetization.

"Operators understand that they need to improve and manage their subscribers' video experiences and create new revenues from exploding levels of mobile OTT video like YouTube (News - Alert) and Netflix," said Mate Prgin, President and CEO of Avvasi. "We have been very successful in helping our existing customers measure, improve and monetize OTT video with Q-SRV, and we are happy to extend today its unique, industry-first benefits to all operators concerned with improving and actively managing their video experience."

Avvasi Q-SRV runs on Avvasi's Xperium platform, a carrier-grade, ATCA-based chassis that provides industry leading scalability, flexibility and performance needed to help service providers monetize massive video traffic growth.

Avvasi will be showcasing Q-SRV at Mobile World Congress (News - Alert) 2013 in Barcelona on February 25-28, 2013. To book a meeting to see how Q-SRV will help your organization please contact Avvasi's marketing team directly at marketing <at> avvasi.com.

About Avvasi:

Avvasi enables QOE-driven measurement, improvement and monetization of the video experience and is the industry reference in mobile video QOE measurement and OTT video experience management. Avvasi provides operators with the tools to become Video Service Providers, enabling profitable participation in the value chain for mobile video delivery. Service providers around the globe are deploying Avvasi's solutions to measure, improve, and monetize mobile video in their networks. To learn how, please visit http://www.avvasi.com.


[ Back To WebRTC Solutions's Homepage ]

FOLLOW US

Featured Podcasts

Delivering First Class Communications With WebRTC

This webcast captures a recent discussion about WebRTC between Jim Donovan, Director of Product Management at Oracle and Larry Hettick, Editorial Director and Senior Research Fellow at Webtorials. The topics cover WebRTC reliability, interoperability, and security--looking at how Oracle addresses these issues.

Oracle in Enterprise Communications

Most in the industry have heard of the acquisition of Acme Packet by Oracle. What you may not know is that Oracle has a number of telecommunications products including a UC suite, WebRTC Session Controller, and Operations monitoring tools. Oracle is pursuing both the enterprise and service provider.

Featured Whitepapers

ConnectCare & Unified Contact Manager

SPAN's ConnectCare is a WebRTC-based telemedicine app, which allows consumers to easily and instantly avail clinical healthcare from the providers, regardless of their location. This app is extremely useful to healthcare providers, patients and their caregivers alike.

WebRTC Security Concerns

This whitepaper covers two of the most relevant topics in communications industry today: WebRTC and security. We will introduce the problem of security in WebRTC including those traditional VoIP attacks that are going to be present in WebRTC services. Later we will mention ad-hoc WebRTC attacks and protection mechanisms, to close with an overview of identity management solutions.

Migrating Real Time Communications Services to the Web

In the Internet age, businesses that own fixed and mobile communication networks, including traditional Communications Service Providers (CSPs) of all kinds, are being challenged with some tough questions: How do we stay relevant to our customers?

Delivering Enterprise-Class Communications with WebRTC

WebRTC is an emerging industry standard for enabling Web browsers with real-time communications capabilities. It enables enterprises to enhance Web sites, empower BYOD users, and improve video collaboration and on-line meetings, to name but a few examples.

WebRTC Report Extract Reprint

This document examines the growing important of WebRTC, both generally and for telecom service providers. It considers the expanding range of use-cases, the multiple layers of interoperability likely to be desired by telcos, and some implications in terms of network integration and mobility.

WEBRTC SOLUTIONS PAPERS, SLIDES, COLLATERAL

Robust Enterprise Grade WebRTC Systems and Services


The emerging WebRTC standard has become one of the industry's hottest topics – and with good reason. Being able to "communications enable the web" has Communications Service Providers as well as Enterprises busily making plans for deployment. But, as these plans unfold, reality is starting to intrude on those plans. Our expectations of telephony services are much higher than web browsing. We expect the phone to connect instantly, operate with minimal disruption, and work seamless across any network, anywhere, at any time. There is also an understanding that phone service is inherently secure. With WebRTC, the expectation is for these applications to behave in the same manner.

This session looks at the user experience and expectations of a WebRTC Enterprise service. It will also cover how a WebRTC enterprise handles security, reliability, and interoperability within browsers and networks.

ORACLE COMMUNICATIONS WEBRTC SESSION CONTROLLER

The Oracle Communications WebRTC Session Controller enables communications service providers (CSPs) and enterprises to offer WebRTC services – from virtually any device, across virtually any network – with carrier-grade reliability and security.

Sales Presentation: Oracle Communications WebRTC Session Controller

Agenda:
- WebRTC Market and Opportunities
- WebRTC Challenges
- Oracle Communication WebRTC Session   Controller
- Summary

ORACLE COMMUNICATIONS WEBRTC SESSION CONTROLLER SOLUTION

Communication Service Provider (CSP) voice service revenues continue to face pressure due to shifts in communication preferences and competition from non-traditional service providers. Voice communications are now often embedded into applications outside the domain of traditional telephony voice usage. CSPs have been challenged to effectively leverage and monetize new web-oriented communications technologies.