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TMCNet:  Splunk Helps SNAP Interactive Uncover Key Business Insights

[December 11, 2012]

Splunk Helps SNAP Interactive Uncover Key Business Insights

SAN FRANCISCO --(Business Wire)--

Splunk Inc. (NASDAQ: SPLK), the leading software platform for real-time operational intelligence, today announced that Snap Interactive, Inc. (OTCBB: STVI), a leading social application developer, is utilizing Splunk (News - Alert) software to foster key business decisions and quickly uncover insights into user behavior and engagement. With Splunk software, Snap Interactive can make key decisions faster and better engage its users.

"SNAP Interactive has well over a billion data points from its users, and with Splunk software we can more easily analyze and react to our data in real-time," said Clifford Lerner, CEO, SNAP Interactive. "When we began using Splunk Enterprise, we quickly realized the benefits and additional value of having a real-time analytics platform integrated with our key business data. With the recent re-launch of our flagship product AreYouInterested.com, Splunk provides real-time insights into key business metrics, enabling us to better understand the behavior of our millions of users and making it much easier to find important relationships across different countries, cities and demographics."

SNAP's product teams test new features with a subset of users as often as 10 to 20 times per day. Utilizing dashboards within Splunk software, SNAP's development team reports that it can see in real-time increases in engagement and exactly how different A/B tests are performing. This new environment enables SNAP Interactive to iterate more quickly - ultimately benefiting users with an improved, more engaging product.

In addition, SNAP Interactive uses Splunk software to analyze reaction to the millions of emails that AreYouInterested.com generates each day. Splunk software has provided SNAP with greater insight into the emails that customers find most engaging and has allowed the company to make significant improvements to email deliverability. This real-time view has also helped SNAP protect its reputation and brand by avoiding having its emails incorrectly blacklisted as spam, which naturally can have a negative impact on any business.

"The ability to use Splunk to quickly drill down and see any anomalies in email sending patterns or deliverability has already generated returns well in excess f the cost of the software," said Geoffrey Brookins, Vice President of Engineering at SNAP Interactive.

"Splunk is an extremely powerful platform that gives us views into complex data sets in a way that was previously very complicated and labor intensive," said Jon D. Pedersen, Sr., SNAP Interactive's CFO. "Having easier access to such a wide range of data across key business metrics has increased our ability to dig deeper into our data and improve the accuracy of our financial decision-making."

"SNAP's story is another great model for Splunk customers on how to discover more value from their machine data," said Steve Sommer, chief marketing officer, Splunk. "SNAP embraced the Splunk platform with its innovative development testing program, and took it a step further by incorporating business data with IT data. Now, Splunk software provides views of SNAP's data for people across the organization, from development and product teams to finance and executives, enabling SNAP to provide a better product for their customers. Organizations that unify and analyze IT and business data together will enjoy operational intelligence across the enterprise, faster decision-making and a significant return on investment."

To learn more about how SNAP Interactive is using Splunk Enterprise, register now for SplunkLive! New York, being held on December 12, 2012, where SNAP Interactive software engineer Nicholas DiSanto will discuss the deployment.

About SNAP Interactive

SNAP Interactive, Inc. develops, owns and operates social discovery applications for social networking websites and mobile platforms. SNAP's flagship brand, AreYouInterested.com®, is one of the largest social discovery applications on the Internet, based on monthly active users ("MAUs") of the AreYouInterested.com application on the Facebook Platform, and it offers a completely integrated Facebook, iPhone, Android (News - Alert) and Web application. For more information, please visit http://www.snap-interactive.com/, its blog at http://blog.snap-interactive.com/, on Facebook at facebook.com/SnapInteractiveInc and on Twitter (News - Alert) at @SNAPInteractive.

About Splunk Inc.

Splunk Inc. (NASDAQ: SPLK) provides the engine for machine data™. Splunk® software collects, indexes and harnesses the machine-generated big data coming from the websites, applications, servers, networks and mobile devices that power business. Splunk software enables organizations to monitor, search, analyze, visualize and act on massive streams of real-time and historical machine data. More than 4,800 enterprises, universities, government agencies and service providers in over 80 countries use Splunk Enterprise to gain Operational Intelligence that deepens business and customer understanding, improves service and uptime, reduces cost and mitigates cyber-security risk. Splunk Storm, a cloud-based subscription service, is used by organizations developing applications in the cloud.

To learn more, please visit www.splunk.com/company.

Splunk and the engine for machine data are registered trademarks or trademarks of Splunk Inc., and/or its subsidiaries and/or affiliates in the United States and/or other jurisdictions. All other brand names, product names or trademarks belong to their respective holders. © 2012 Splunk Inc. All rights reserved.


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