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TMCNet:  LifeLearn Launches Video Production Service for Veterinary Practice Marketing

[December 12, 2012]

LifeLearn Launches Video Production Service for Veterinary Practice Marketing

GUELPH, Ontario, Dec 12, 2012 (GlobeNewswire via COMTEX) -- To help veterinary practices leverage the power of video, LifeLearn, Inc. has launched a new video production service called WebDVM(R)4 Media. This time-saving, cost-effective service produces short, high quality veterinary videos -- company profiles, scripted ads, client testimonials, and even professional news stories -- to help veterinarians expand their marketing to pet owners and attract more clients.

Online veterinary video used in websites, social channels, email campaigns and other marketing initiatives help improve search engine results, deliver messages more powerfully, and convert prospects into customers.

-- Websites with video are 53 times more likely to appear on the first page of Google search results and also have a 41 percent higher click-through rate than their plain text counterparts. (Source: RealSEO) -- Landing pages with video generate between four and seven times more engagement and response rates. (Source: SearchEngine Watch) -- Customers are 85 percent more likely to purchase after watching a video.

(Source: eMarketer) "Bite-size, online videos can really benefit veterinary practices that are looking to grow," said James Carroll, chief operating officer, LifeLearn. "Well-produced video improves search engine results, allowing pet owners to more easily find a practice when searching online, and it provides a positive overview of a practice, so pet owners get to know a practice before they even pick up the phone. Adding videos from WebDVM4 Media will help veterinarians set their practice apart." Veterinary practice marketing videos created through LifeLearn's WebDVM4 Media are professionally produced in high-definition and are delivered in web, television, and mobile-ready formats for use within websites, social media, and a clinic's reception area.

For more information about WebDVM4 Media, along with examples of veterinary videos, visit www.LifeLearn.com.

About LifeLearn LifeLearn Inc. is an educational publisher and interactive digital media developer. The company's mission is to Bring Learning to Life through the development of leading educational resources for life sciences professionals, improving the health and welfare of human and animal patients around the world. LifeLearn began in 1993 as part of the Veterinary Continuing Education program at the Ontario Veterinary College. Today, LifeLearn is a privately held company with headquarters in Guelph, Ontario. To learn more, visit www.LifeLearn.com or www.facebook.com/LifeLearnInc.

The LifeLearn, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/ pkgid=13673 This news release was distributed by GlobeNewswire, www.globenewswire.com SOURCE: LifeLearn, Inc.

(Logo: http://media.primezone.com/cache/21438/int/14594.jpg) CONTACT: For more information, contact: Stewart Wright, Director of Sales and Marketing (800) 375-7994 x246 swright@LifeLearn.com

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