WebRTC Solutions Industry News

TMCNet:  LifeLearn Launches Video Production Service for Veterinary Practice Marketing

[December 12, 2012]

LifeLearn Launches Video Production Service for Veterinary Practice Marketing

GUELPH, Ontario, Dec 12, 2012 (GlobeNewswire via COMTEX) -- To help veterinary practices leverage the power of video, LifeLearn, Inc. has launched a new video production service called WebDVM(R)4 Media. This time-saving, cost-effective service produces short, high quality veterinary videos -- company profiles, scripted ads, client testimonials, and even professional news stories -- to help veterinarians expand their marketing to pet owners and attract more clients.

Online veterinary video used in websites, social channels, email campaigns and other marketing initiatives help improve search engine results, deliver messages more powerfully, and convert prospects into customers.

-- Websites with video are 53 times more likely to appear on the first page of Google search results and also have a 41 percent higher click-through rate than their plain text counterparts. (Source: RealSEO) -- Landing pages with video generate between four and seven times more engagement and response rates. (Source: SearchEngine Watch) -- Customers are 85 percent more likely to purchase after watching a video.

(Source: eMarketer) "Bite-size, online videos can really benefit veterinary practices that are looking to grow," said James Carroll, chief operating officer, LifeLearn. "Well-produced video improves search engine results, allowing pet owners to more easily find a practice when searching online, and it provides a positive overview of a practice, so pet owners get to know a practice before they even pick up the phone. Adding videos from WebDVM4 Media will help veterinarians set their practice apart." Veterinary practice marketing videos created through LifeLearn's WebDVM4 Media are professionally produced in high-definition and are delivered in web, television, and mobile-ready formats for use within websites, social media, and a clinic's reception area.

For more information about WebDVM4 Media, along with examples of veterinary videos, visit www.LifeLearn.com.

About LifeLearn LifeLearn Inc. is an educational publisher and interactive digital media developer. The company's mission is to Bring Learning to Life through the development of leading educational resources for life sciences professionals, improving the health and welfare of human and animal patients around the world. LifeLearn began in 1993 as part of the Veterinary Continuing Education program at the Ontario Veterinary College. Today, LifeLearn is a privately held company with headquarters in Guelph, Ontario. To learn more, visit www.LifeLearn.com or www.facebook.com/LifeLearnInc.

The LifeLearn, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/ pkgid=13673 This news release was distributed by GlobeNewswire, www.globenewswire.com SOURCE: LifeLearn, Inc.

(Logo: http://media.primezone.com/cache/21438/int/14594.jpg) CONTACT: For more information, contact: Stewart Wright, Director of Sales and Marketing (800) 375-7994 x246 swright@LifeLearn.com

[ Back To WebRTC Solutions's Homepage ]


Featured Podcasts

Delivering First Class Communications With WebRTC

This webcast captures a recent discussion about WebRTC between Jim Donovan, Director of Product Management at Oracle and Larry Hettick, Editorial Director and Senior Research Fellow at Webtorials. The topics cover WebRTC reliability, interoperability, and security--looking at how Oracle addresses these issues.

Oracle in Enterprise Communications

Most in the industry have heard of the acquisition of Acme Packet by Oracle. What you may not know is that Oracle has a number of telecommunications products including a UC suite, WebRTC Session Controller, and Operations monitoring tools. Oracle is pursuing both the enterprise and service provider.

Featured Whitepapers

ConnectCare & Unified Contact Manager

SPAN's ConnectCare is a WebRTC-based telemedicine app, which allows consumers to easily and instantly avail clinical healthcare from the providers, regardless of their location. This app is extremely useful to healthcare providers, patients and their caregivers alike.

WebRTC Security Concerns

This whitepaper covers two of the most relevant topics in communications industry today: WebRTC and security. We will introduce the problem of security in WebRTC including those traditional VoIP attacks that are going to be present in WebRTC services. Later we will mention ad-hoc WebRTC attacks and protection mechanisms, to close with an overview of identity management solutions.

Migrating Real Time Communications Services to the Web

In the Internet age, businesses that own fixed and mobile communication networks, including traditional Communications Service Providers (CSPs) of all kinds, are being challenged with some tough questions: How do we stay relevant to our customers?

Delivering Enterprise-Class Communications with WebRTC

WebRTC is an emerging industry standard for enabling Web browsers with real-time communications capabilities. It enables enterprises to enhance Web sites, empower BYOD users, and improve video collaboration and on-line meetings, to name but a few examples.

WebRTC Report Extract Reprint

This document examines the growing important of WebRTC, both generally and for telecom service providers. It considers the expanding range of use-cases, the multiple layers of interoperability likely to be desired by telcos, and some implications in terms of network integration and mobility.


Robust Enterprise Grade WebRTC Systems and Services

The emerging WebRTC standard has become one of the industry's hottest topics – and with good reason. Being able to "communications enable the web" has Communications Service Providers as well as Enterprises busily making plans for deployment. But, as these plans unfold, reality is starting to intrude on those plans. Our expectations of telephony services are much higher than web browsing. We expect the phone to connect instantly, operate with minimal disruption, and work seamless across any network, anywhere, at any time. There is also an understanding that phone service is inherently secure. With WebRTC, the expectation is for these applications to behave in the same manner.

This session looks at the user experience and expectations of a WebRTC Enterprise service. It will also cover how a WebRTC enterprise handles security, reliability, and interoperability within browsers and networks.


The Oracle Communications WebRTC Session Controller enables communications service providers (CSPs) and enterprises to offer WebRTC services – from virtually any device, across virtually any network – with carrier-grade reliability and security.

Sales Presentation: Oracle Communications WebRTC Session Controller

- WebRTC Market and Opportunities
- WebRTC Challenges
- Oracle Communication WebRTC Session   Controller
- Summary


Communication Service Provider (CSP) voice service revenues continue to face pressure due to shifts in communication preferences and competition from non-traditional service providers. Voice communications are now often embedded into applications outside the domain of traditional telephony voice usage. CSPs have been challenged to effectively leverage and monetize new web-oriented communications technologies.