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TMCNet:  Chuck E. Cheese's Upholds

[December 19, 2012]

Chuck E. Cheese's Upholds "Promise to Parents" Initiative With New Interactive Website

DALLAS --(Business Wire)--

When family entertainment leader Chuck E. Cheese's designed its new website, it kept its newly defined "Promise to Parents" top of mind. The corporate initiative that assures a clean and open gameroom environment, fresh food, safety and wholesome family fun for guests of all ages is evident in the website's theme, layout and interactive content. In fact, guests who visit the new website might find the online experience almost as much fun as a trip to a Chuck E. Cheese's.

"Chuck E. Cheese's created the website to make it easier for families to pre-plan all the aspects of their Chuck E. Cheese's trip from home," said Randy Forsythe, executive vice president, director of operations at CEC Entertainment Concepts, L.P. "Now, guests can effortlessly book a party, learn about our menu, play online versions of in-store games and have fun building anticipation for a visit to Chuck E. Cheese's."

In order to make the website easy to use, Chuck E. Cheese's used a bright and playful layout along with interactive content that promotes dialogue and sharing among users. Special features on the website include: a video message from the founder, Chuck E. Cheese, about the company's core values, social media content, printable reward calendars and online games that award vouchers redeemable for free tickets. In addition, four tabs at the top of the home page, "Plan," "Play," "Share," and "Discover" allow website visitors to plan their next party or visit, play online versions of in-store games and win up to 40 free tickets, share feedback with the company and discover the latest coupons and value packages. Guests can also take a virtual adventure with Chuck E. on the home page and win 30 free tickets redeemable in stores.

"We are excited about having a website that serves as a platform to engage our guests while still providing useful information about our stores," said Forsythe. "Operationally, the website functions in a much more fun and useful manner."

Guests who would like to share memories or photos from their trip can email pictures to memories@cecentertainment.com where they could also appear on Chuck E.'s Facebook (News - Alert) page at www.facebook.com/officialchuckecheese.

Additionally, guests can also find information about special offers and upcoming events on the company's Twitter, Pinterest and foursquare pages. For even more excitement, check out the Chuck E. Cheese's YouTube channel to watch fun videos featuring the famous Chuck E. having fun with the whole family.

About CEC Entertainment, Inc. (NYSE: CEC):

For more than 30 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where a Kid can be a Kid®. The Company and its franchisees operate a system of 562 Chuck E. Cheese's stores located in 48 states and eight foreign countries or territories. Currently, 511 locations in the United States and Canada are owned and operated by the Company. CEC Entertainment, Inc. and its franchises have the common goal of creating lifelong memories for families through fun, food and play. Each Chuck E. Cheese's features musical and comic robotic entertainment, games, rides and play areas, as well as a variety of dining options including pizza, sandwiches, wings, appetizers, a salad bar and desserts. Committed to providing a fun, safe environment, Chuck E. Cheese's helps protect families through industry-leading programs such as Kid Check®.

Chuck E. Cheese's aims to promote positive, lifelong memories inside and outside of its stores. In addition to providing a fun entertainment experience for millions of families across the world, Chuck E. Cheese's has donated more than $7.7 million to schools and non-profit institutions through its fundraising programs. For more information, see the company's website at www.chuckecheese.com.


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