WebRTC Solutions Industry News

TMCNet:  Direct Marketing Market Report 2012

[January 03, 2013]

Direct Marketing Market Report 2012

(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/5k3cmp/direct_marketing) has announced the addition of the "Direct Marketing Market Report 2012" report to their offering.

Direct marketing is widely used by all industry sectors for both business-to-business (B2B) and business-to-consumer (B2C) marketing. This Key Note Market Report examines the market for direct marketing in the UK, covering all direct marketing channels. The traditional channels of direct mail, inserts, door drops and telemarketing have been in decline in recent years, having been taken over by Internet and e-mail marketing as a result of regular technological innovations.

The effect of the recession on the direct marketing industry was less severe than that experienced by other marketing sectors; direct marketing channels (such as direct mail or e-mail marketing) often provide a cheaper and more targeted alternative to other advertising methods such as television advertising. Direct marketing has a proven track record, offering value for money and demonstrating measurable returns on investment (ROI). During and since the recession, companies have been forced to account for much-reduced budgets and are now looking for the maximum return from any marketing campaign. As such, digital marketing was the fastest-growing part of the wide advertising industry during the economic downturn, as companies looked for cheaper marketing alternatives.

According to the Direct Marketing Association (DMA), in 2011, display advertising in newspapers and magazines was the largest sector within the overall direct marketing industry and accounted for one fifth of total direct marketing expenditure. Internet search and banner advertising combined accounted for the second-highest advertising spend, at 17.6%, followed by direct mail and door drops, and email marketing, each taking a 16% share of total spend.

Growth in Internet advertising, e-mail marketing and customer magazines, as well as mobile marketing, is expected to continue over the next few years. Key Note forecasts that the value of the overall direct marketing industry will increase by 5.8% in 2012, followed by further growth of 3.2% in 2013.

Companies Mentioned - AIS Group Ltd - BD Network Ltd - Billington Cartmell Ltd - Cello Group PLC - CHI and Partners Ltd - Gyro Communications Ltd - Haygarth Group Ltd - Iris National Worldwide Ltd - R Realisations Ltd - Progressive Digital Media Group PLC - Blyk Ltd - MindMatics Ltd For more information visit http://www.researchandmarkets.com/research/5k3cmp/direct_marketing CONTACT: Research and Markets, Laura Wood, Senior Manager.

press@researchandmarkets.com Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Advertising and Marketing (http://www.researchandmarkets.com/categories.asp cat_id=25&campaign_id=5k3cmp) ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).


[ Back To WebRTC Solutions's Homepage ]


Featured Podcasts

Delivering First Class Communications With WebRTC

This webcast captures a recent discussion about WebRTC between Jim Donovan, Director of Product Management at Oracle and Larry Hettick, Editorial Director and Senior Research Fellow at Webtorials. The topics cover WebRTC reliability, interoperability, and security--looking at how Oracle addresses these issues.

Oracle in Enterprise Communications

Most in the industry have heard of the acquisition of Acme Packet by Oracle. What you may not know is that Oracle has a number of telecommunications products including a UC suite, WebRTC Session Controller, and Operations monitoring tools. Oracle is pursuing both the enterprise and service provider.

Featured Whitepapers

ConnectCare & Unified Contact Manager

SPAN's ConnectCare is a WebRTC-based telemedicine app, which allows consumers to easily and instantly avail clinical healthcare from the providers, regardless of their location. This app is extremely useful to healthcare providers, patients and their caregivers alike.

WebRTC Security Concerns

This whitepaper covers two of the most relevant topics in communications industry today: WebRTC and security. We will introduce the problem of security in WebRTC including those traditional VoIP attacks that are going to be present in WebRTC services. Later we will mention ad-hoc WebRTC attacks and protection mechanisms, to close with an overview of identity management solutions.

Migrating Real Time Communications Services to the Web

In the Internet age, businesses that own fixed and mobile communication networks, including traditional Communications Service Providers (CSPs) of all kinds, are being challenged with some tough questions: How do we stay relevant to our customers?

Delivering Enterprise-Class Communications with WebRTC

WebRTC is an emerging industry standard for enabling Web browsers with real-time communications capabilities. It enables enterprises to enhance Web sites, empower BYOD users, and improve video collaboration and on-line meetings, to name but a few examples.

WebRTC Report Extract Reprint

This document examines the growing important of WebRTC, both generally and for telecom service providers. It considers the expanding range of use-cases, the multiple layers of interoperability likely to be desired by telcos, and some implications in terms of network integration and mobility.


Robust Enterprise Grade WebRTC Systems and Services

The emerging WebRTC standard has become one of the industry's hottest topics – and with good reason. Being able to "communications enable the web" has Communications Service Providers as well as Enterprises busily making plans for deployment. But, as these plans unfold, reality is starting to intrude on those plans. Our expectations of telephony services are much higher than web browsing. We expect the phone to connect instantly, operate with minimal disruption, and work seamless across any network, anywhere, at any time. There is also an understanding that phone service is inherently secure. With WebRTC, the expectation is for these applications to behave in the same manner.

This session looks at the user experience and expectations of a WebRTC Enterprise service. It will also cover how a WebRTC enterprise handles security, reliability, and interoperability within browsers and networks.


The Oracle Communications WebRTC Session Controller enables communications service providers (CSPs) and enterprises to offer WebRTC services – from virtually any device, across virtually any network – with carrier-grade reliability and security.

Sales Presentation: Oracle Communications WebRTC Session Controller

- WebRTC Market and Opportunities
- WebRTC Challenges
- Oracle Communication WebRTC Session   Controller
- Summary


Communication Service Provider (CSP) voice service revenues continue to face pressure due to shifts in communication preferences and competition from non-traditional service providers. Voice communications are now often embedded into applications outside the domain of traditional telephony voice usage. CSPs have been challenged to effectively leverage and monetize new web-oriented communications technologies.