WebRTC Solutions Industry News

TMCNet:  How Social Are You? [Los Angeles Sentinel (CA)]

[January 09, 2013]

How Social Are You? [Los Angeles Sentinel (CA)]

(Los Angeles Sentinel (CA) Via Acquire Media NewsEdge) Channel surfing over the weekend, I stopped on a favorite old romantic comedy that was centered on a relationship that blossomed over emails. The movie isn't even all that old, yet its premise now seems almost ancient. Because as we all know, in today's world there is a plethora of ways other than email to connect socially. Social media has exploded over the last 20 years. There is simply no way to avoid it; no matter how bahhumbug you may be over all this "new-fangled" connecting. (Mmm-hmm. You know who you are, Mr. and Ms. "You Can Call Me if You Want to Talk to Me"). According to Nielsen's latest Social Media Report, the total time spent on social media in the U.S. on both personal computers (PCs) and mobile devices (smart phones and tablets) jumped 37% between July 2011 and July 2012; from 88 billion minutes to 121 billion minutes.

As you know from reading this column regularly (right ) we love our mobile devices. Smartphones saturate more than 50% of the total mobile phone market. African-Americans account for 62% of smartphone owners; and tablets are owned by 20% of American households. It makes sense that our increased connectivity through the penetration of mobile devices has fueled the explosion of social media. Overall, more and more people are connecting to the internet and are connecting for longer periods of time. During the same time period, time spent on PCs and smartphones was up 21%. Of our time on the internet, the report shows that we spend more time on social networks than on any other sites, with computers still our device of choice. However, it also reports that app usage has seen the biggest growth in accessing social content. Accessing mobile appS now accounts for more than one-third of social networking time across PCs and mobile devices. That is a 76% increase in social app time over last year.

And, where do we like to visit Facebook is the reigning champ of time spent on social media whether people are getting there via their PCs, mobile web browsers or a mobile app. This is how the top social networks rank in the analysis of unique PC visitors in the U.S. over the last year: Facebook .......... More than 1.5 billion Blogger ..........58,518,000 Twitter ..........37,033,000 WordPress ..........30,945,000 LinkedIn ..........28,113,000 Pinterest ..........27,223,000 Google+ ..........26,201,000 Tumblr ..........25,634,000 Myspace ..........19,680,000 Wikia ..........12,594,000 Pinterest has to be crowned the breakout star among the social networks. Even though it ranks sixth, its year over year change is up a whopping 1,047%. And, who is doing all of this picture and image pinning/bookmarking on the virtual pinboard site Women - 70%, 84% and 72% via PC, mobile app and mobile internet, respectively. They are mostly white -86% via PC, 79 % via mobile app and 74% through mobile internet.

The Social Media Report shows that minority women, including African-Americans, have yet to warm up to Pinterest, with audience composition in the single digits; with the exception of mobile internet access, which we penetrate at 10%.

The report's data reiterates what I have shared in previous columns: Americans are multi-taskers. Having a mobile device onhand while watching TV is almost a requisite activity. Forty-one percent of tablet owners and 38% of smartphone owners use their device daily while watching the TV. While shopping and looking up program or product information, people are also chatting with their connections via their social networks- often about the show they are watching on TV. This is especially true on Twitter, which has emerged as a key driver of social TV interaction.

During June 2012, more than a third of active Twitter users tweeted about TV-related content, which is an increase of 27% from the beginning of the year. Chances are, you're one of them, as all of the research shows that Black consumers are 30% more likely to visit Twitter than the average demographic and that we watch 40% more TV than other groups.

This behavior is so prevalent Nielsen and Twitter announced this week a new measurement service available at the start of the Fall 2013 TV season called "Nielsen Twitter TV Rating." The service will be a syndicated-standard metric around the reach of the TV conversation on Twitter.

How many of you have tweeted during your favorite show's season finale or during an extraordinary moment on a reality show You know what all of this means, don't you We consumers are better informed and more connected every day. Because of the exponential growth of social word-of-mouth and social engagement, this means we hold even more power than before.

Cheryl Pearson-McNeil is senior vice president of Public Affairs and Government Relations for Nielsen. For more information and studies go to www.nielsenwire.com.

(c) 2012 Los Angeles Sentinel

[ Back To WebRTC Solutions's Homepage ]

FOLLOW US

Featured Podcasts

Oracle in Enterprise Communications

Most in the industry have heard of the acquisition of Acme Packet by Oracle. What you may not know is that Oracle has a number of telecommunications products including a UC suite, WebRTC Session Controller, and Operations monitoring tools. Oracle is pursuing both the enterprise and service provider.

Featured Whitepapers

WebRTC Security Concerns

This whitepaper covers two of the most relevant topics in communications industry today: WebRTC and security. We will introduce the problem of security in WebRTC including those traditional VoIP attacks that are going to be present in WebRTC services. Later we will mention ad-hoc WebRTC attacks and protection mechanisms, to close with an overview of identity management solutions.

Migrating Real Time Communications Services to the Web

In the Internet age, businesses that own fixed and mobile communication networks, including traditional Communications Service Providers (CSPs) of all kinds, are being challenged with some tough questions: How do we stay relevant to our customers?

Delivering Enterprise-Class Communications with WebRTC

WebRTC is an emerging industry standard for enabling Web browsers with real-time communications capabilities. It enables enterprises to enhance Web sites, empower BYOD users, and improve video collaboration and on-line meetings, to name but a few examples.

WebRTC Report Extract Reprint

This document examines the growing important of WebRTC, both generally and for telecom service providers. It considers the expanding range of use-cases, the multiple layers of interoperability likely to be desired by telcos, and some implications in terms of network integration and mobility.

WEBRTC SOLUTIONS PAPERS, SLIDES, COLLATERAL

Robust Enterprise Grade WebRTC Systems and Services


The emerging WebRTC standard has become one of the industry's hottest topics – and with good reason. Being able to "communications enable the web" has Communications Service Providers as well as Enterprises busily making plans for deployment. But, as these plans unfold, reality is starting to intrude on those plans. Our expectations of telephony services are much higher than web browsing. We expect the phone to connect instantly, operate with minimal disruption, and work seamless across any network, anywhere, at any time. There is also an understanding that phone service is inherently secure. With WebRTC, the expectation is for these applications to behave in the same manner.

This session looks at the user experience and expectations of a WebRTC Enterprise service. It will also cover how a WebRTC enterprise handles security, reliability, and interoperability within browsers and networks.

ORACLE COMMUNICATIONS WEBRTC SESSION CONTROLLER

The Oracle Communications WebRTC Session Controller enables communications service providers (CSPs) and enterprises to offer WebRTC services – from virtually any device, across virtually any network – with carrier-grade reliability and security.

Sales Presentation: Oracle Communications WebRTC Session Controller

Agenda:
- WebRTC Market and Opportunities
- WebRTC Challenges
- Oracle Communication WebRTC Session   Controller
- Summary

ORACLE COMMUNICATIONS WEBRTC SESSION CONTROLLER SOLUTION

Communication Service Provider (CSP) voice service revenues continue to face pressure due to shifts in communication preferences and competition from non-traditional service providers. Voice communications are now often embedded into applications outside the domain of traditional telephony voice usage. CSPs have been challenged to effectively leverage and monetize new web-oriented communications technologies.