WebRTC Solutions Industry News

TMCNet:  MyRestaurantTheme.com Study Reveals Local Restaurant Growth Strategy

[January 09, 2013]

MyRestaurantTheme.com Study Reveals Local Restaurant Growth Strategy

New York, New York, Jan 09, 2013 (PRWeb.com via COMTEX) -- A recent study conducted among the client base of MyRestaurantTheme.com, a startup providing website services to the restaurant industry, has revealed that small business restaurants have achieved a business revenue increases of 18- 31% after modernizing their websites and adopting an online restaurant marketing strategy.

Being the 2nd largest private sector employer in the US and with an economic impact of $1.7 trillion in 2011 (a.), restaurants are the backbone of the economy. Due to tight margins though, small business restaurants are the first to feel economic shifts. The downturn in the economy is leading restaurant owners to adopt cost effective online marketing strategies, which can counter the decline in business, and drive growth.

Up till recently, the most underutilized marketing channel in the average restaurant's marketing mix was its own website and its overall online presence. With the majority of restaurant goers checking up on restaurants online before visiting them, and doing so more-and-more often via their mobile phones, small business restaurant owners are now recognizing that a modern online presence is vital for their establishment.

"A modern restaurant website, coupled with an effective online strategy will result in very measurable business growth for restaurants, even in today's economy", says Tom Halasy, co-founder of MyRestaurantTheme.com. "The survey we carried out in October among our customers proved that small business restaurant owners, who are willing to step out of the status quo and dive into a bit of online marketing, can achieve considerable growth very quickly." The above can also be derived from numerous studies carried out by the National Restaurant Association, which have also shown the importance of online marketing for restaurants. For example, a recent study (b.) indicated that if a restaurant uses online marketing, over 60% of people will think it is a popular place to go, thereby instantly elevating the establishment's brand image.

Despite this, most restaurant websites are still subpar, to the extent where people create websites just to make fun (c.) of restaurant sites. So why don't more restaurants improve on their online presence Tom Halasy believes it is because many small business owners find it hard to acclimatize to marketing online. They are used to the traditional means of advertising, like placing coupons in local papers, but that is not enough in our online world. "Creating a modern website, and simple things like sending out email newsletters, having a semi-active Facebook page and encouraging online reviews from guests can do wonders to a restaurant's bottom line. It's easier than you would think." All research studies and empirical evidence show, that small business restaurants, be it a food truck or a local pasta house, can achieve growth through implementing an online strategy. With their contribution to GDP and the workforce, growth of the food-service provider industry would clearly benefit the overall economy as well.

Sources: (a.)http://www.restaurant.org/advocacy/americaworkshere/ (b.)http://www.restaurant.org/profitability/onlinemarketing/NRA_LivingSocial_Research_Summary.pdf (c.)http://neversaidaboutrestaurantwebsites.tumblr.com Read the full story at http://www.prweb.com/releases/2013/1/prweb10175535.htm PRWeb.com

[ Back To WebRTC Solutions's Homepage ]


Featured Podcasts

Delivering First Class Communications With WebRTC

This webcast captures a recent discussion about WebRTC between Jim Donovan, Director of Product Management at Oracle and Larry Hettick, Editorial Director and Senior Research Fellow at Webtorials. The topics cover WebRTC reliability, interoperability, and security--looking at how Oracle addresses these issues.

Oracle in Enterprise Communications

Most in the industry have heard of the acquisition of Acme Packet by Oracle. What you may not know is that Oracle has a number of telecommunications products including a UC suite, WebRTC Session Controller, and Operations monitoring tools. Oracle is pursuing both the enterprise and service provider.

Featured Whitepapers

ConnectCare & Unified Contact Manager

SPAN's ConnectCare is a WebRTC-based telemedicine app, which allows consumers to easily and instantly avail clinical healthcare from the providers, regardless of their location. This app is extremely useful to healthcare providers, patients and their caregivers alike.

WebRTC Security Concerns

This whitepaper covers two of the most relevant topics in communications industry today: WebRTC and security. We will introduce the problem of security in WebRTC including those traditional VoIP attacks that are going to be present in WebRTC services. Later we will mention ad-hoc WebRTC attacks and protection mechanisms, to close with an overview of identity management solutions.

Migrating Real Time Communications Services to the Web

In the Internet age, businesses that own fixed and mobile communication networks, including traditional Communications Service Providers (CSPs) of all kinds, are being challenged with some tough questions: How do we stay relevant to our customers?

Delivering Enterprise-Class Communications with WebRTC

WebRTC is an emerging industry standard for enabling Web browsers with real-time communications capabilities. It enables enterprises to enhance Web sites, empower BYOD users, and improve video collaboration and on-line meetings, to name but a few examples.

WebRTC Report Extract Reprint

This document examines the growing important of WebRTC, both generally and for telecom service providers. It considers the expanding range of use-cases, the multiple layers of interoperability likely to be desired by telcos, and some implications in terms of network integration and mobility.


Robust Enterprise Grade WebRTC Systems and Services

The emerging WebRTC standard has become one of the industry's hottest topics – and with good reason. Being able to "communications enable the web" has Communications Service Providers as well as Enterprises busily making plans for deployment. But, as these plans unfold, reality is starting to intrude on those plans. Our expectations of telephony services are much higher than web browsing. We expect the phone to connect instantly, operate with minimal disruption, and work seamless across any network, anywhere, at any time. There is also an understanding that phone service is inherently secure. With WebRTC, the expectation is for these applications to behave in the same manner.

This session looks at the user experience and expectations of a WebRTC Enterprise service. It will also cover how a WebRTC enterprise handles security, reliability, and interoperability within browsers and networks.


The Oracle Communications WebRTC Session Controller enables communications service providers (CSPs) and enterprises to offer WebRTC services – from virtually any device, across virtually any network – with carrier-grade reliability and security.

Sales Presentation: Oracle Communications WebRTC Session Controller

- WebRTC Market and Opportunities
- WebRTC Challenges
- Oracle Communication WebRTC Session   Controller
- Summary


Communication Service Provider (CSP) voice service revenues continue to face pressure due to shifts in communication preferences and competition from non-traditional service providers. Voice communications are now often embedded into applications outside the domain of traditional telephony voice usage. CSPs have been challenged to effectively leverage and monetize new web-oriented communications technologies.