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TMCNet:  Fujitsu Integrates Mobile and the In-Store Shopping Experience With the U-Shop Mobile Application

[January 14, 2013]

Fujitsu Integrates Mobile and the In-Store Shopping Experience With the U-Shop Mobile Application

(Marketwire Via Acquire Media NewsEdge) NEW YORK, NY -- (Marketwire) -- 01/14/13 -- Fujitsu today announced the U-Shop(TM) mobile application, which is designed to enhance the in-store shopping experience by allowing consumers to scan each item using their smartphone, remove items from their purchase list, and pay for their items without delay at the register. The U-Shop application is powered by the Fujitsu U-Scan(R) software solution, which enables a personalized shopping experience for the consumer via a simple mobile application.

Today's consumers are more comfortable than ever using their smartphone to make purchases, redeem coupons and take advantage of customer loyalty benefits. The U-Shop application enables consumers to scan products for themselves using their smartphone camera to check the price of an item with the option to add it to or remove it from the total purchase. When the order is complete, the consumer can skip the long checkout lines by using the U-Shop application's easy payment functionality at the self-checkout or a cashier station.

"The wide adoption of self-checkout proves that consumers are empowered by do-it-yourself (DIY) options in-store, the launch of the U-Shop application caters to the evolving needs of today's consumers," said Brian Yates, Director of Retail Product Marketing at Fujitsu America. "The U-Shop mobile application is moving the needle forward by helping customers shop for items on the mobile devices they use every day. Retailers are constantly looking to enhance the shopping experience among their technology savvy customers, and the U-Shop application is the perfect answer." To remain a major player in the next decade, retailers must react to this shopping revolution now, and not tomorrow. For example, according to findings from a recent Forrester report, the European mobile buying population will rise from 7.6 million in 2011 to more than 79 million in 2017, with just over 45 percent of all mobile users buying via their phones (EU Mobile Commerce Forecast, 2012 To 2017 by Martin Gill, Forrester Research, Inc., July 2012).

The U-Shop mobile application can be integrated with customer loyalty programs the retailer already has in place.

Online Resourceshttp://solutions.us.fujitsu.com http://www.facebook.com/fujitsu https://twitter.com/FujitsuAmerica http://us.linkedin.com/company/fujitsu http://www.youtube.com/fujitsu About Fujitsu Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.5 trillion yen (US$54 billion) for the fiscal year ended March 31, 2012. For more information, please see http://www.fujitsu.com.

Fujitsu America, Inc., is a leading ICT solutions provider for organizations in the U.S., Canada and the Caribbean. Fujitsu enables clients to meet their business objectives through integrated offerings and solutions, including consulting, systems integration, managed services, outsourcing and cloud services for infrastructure, platforms and applications; data center and field services; and server, storage, software and mobile/tablet technologies. For more information, please visit: http://solutions.us.fujitsu.com/ and http://twitter.com/fujitsuamerica.

Fujitsu, the Fujitsu logo and "shaping tomorrow with you" are trademarks or registered trademarks of Fujitsu Limited in the United States and other countries. All other trademarks and product names are the property of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

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Karen Richardson, Manager, Public Relations 408-746-3300 karen.richardson@us.fujitsu.com Finn Partners Carol Edwards 212-593-5858 carol.edwards@finnpartners.com Source: Fujitsu America, Inc.

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