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TMCNet:  Central Desktop SocialBridge Cloud Collaboration Platform Utilizes Aspera High-Speed Transport

[January 29, 2013]

Central Desktop SocialBridge Cloud Collaboration Platform Utilizes Aspera High-Speed Transport

Jan 29, 2013 (Close-Up Media via COMTEX) -- Central Desktop, a cloud-based collaboration platform company, announced that its SocialBridge solution is now supercharged with Aspera's fasp bulk-data transport technology.

According to a release, the new offering enables secure file transfers at maximum speed to meet the digital asset demands that marketing teams and advertising agencies of today's real-time world face in fulfilling client demands. In benchmark tests, Aspera's fasp protocol increases file transfer speeds by up to 1,000x versus FTP file transfers in typical network scenarios with the most noticeable improvements occurring when working intercontinentally.

"One of the biggest issues impeding creative teams and agencies is the high volume of digital assets and big data starting to clog up the networks, which is frustrating when they need to share large, rich-media assets globally in a timely and reliable manner," said Arnulf Hsu, CTO and co-founder of Central Desktop. "To address this, we've integrated Aspera into SocialBridge so teams can get campaigns up and running faster than the competition without the bottlenecks that come with other systems available today." John Colon, marketing technology product manager at Upshot, a full-service integrated marketing agency, reported noticeable performance gains in beta-testing of the integrated solution with 200MB video files. "It's like having a dedicated line. Using Aspera to transfer our large files enables us to be even more responsive to client needs by cutting the time it takes to send assets back and forth. This will be a huge time-saver for us." Current research supports this trend. According to Alan Pelz-Sharpe, research director of content management and collaboration at 451 Research, "File sizes are growing ever bigger due to the increased proliferation of rich media files - hence fast and efficient large file transfer systems are becoming ever more critical." With large files that often exceed 50MB - such as .PSD, .AI and audio/video files - using Aspera to expedite file transfers and remedy this bottleneck is a natural fit for marketing teams and creative agencies using SocialBridge. The Aspera browser plug-in features background transfers with auto-resume to increase reliability of uninterrupted uploads and downloads, the Company said. Central Desktop's integration with Aspera also eases enterprise search difficulties - thought by many to be the greatest challenge when dealing with rich media assets - by encouraging users to upload all data to Central Desktop, making search across all of the documents in users' organizations yield greater results.

"The work that Central Desktop is doing to proliferate cloud collaboration is cutting-edge, and we're very excited about this integration to help move its clients' data at maximum speed," said John Wastcoat, vice president of business development for Aspera.

More information: www.centraldesktop.com www.asperasoft.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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