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TMCNet:  Tealium Launches New Multi-CDN Architecture to Create the Industry's Fastest Tag Management Delivery Network

[February 05, 2013]

Tealium Launches New Multi-CDN Architecture to Create the Industry's Fastest Tag Management Delivery Network

SAN DIEGO, CA, Feb 05, 2013 (MARKETWIRE via COMTEX) -- Tealium, the leader in enterprise tag management, today announced that it has moved to a new multi-CDN (content delivery network) architecture, ensuring optimal performance for clients and giving it the fastest tag management delivery network on the market.

Previously, Tealium used a single-CDN approach (via Limelight Networks) to serve its clients' digital marketing vendor tags around the world. To add further speed and redundancy, the company has added two other high-powered CDNs, Akamai Networks and Edgecast Networks, to create a "marketplace effect" for tag delivery. In this approach, each CDN is monitored for performance every 10 minutes across 30 regions across the world. Tealium then intelligently serves tags from the CDN that is showing the best performance at that time, in that particular region. In third-party tests, this architecture shaved more than 100 milliseconds off an already fast single-CDN architecture.

"We know our technology occupies an important position within a client's digital infrastructure, so we take the speed and performance of our network very seriously," said Jeff Lunsford, CEO of Tealium, and the former CEO of Limelight Networks. "This new multi-CDN approach allows us to continually serve our clients' tags from a 'zone of peak performance.' There is nothing faster or more scalable in the industry." "This is one of the reasons we chose Tealium: they are smart technologists who never stop working to provide the best technology and service for their clients," said Richie Hannah, director of digital marketing for GreatCall, a leader in wireless services focused on helping to keep customers connected, safe and healthy.

"This new multi-CDN architecture ensures that our vendor tags will be delivered in the fastest and most efficient way possible." To read more about Tealium's new architecture, please download the free white paper: "The Tealium Advantage: How Multi-CDN Architecture Creates the World's Fastest Tag Management Delivery Network." About Tealium Tealium is the leader in enterprise tag management, serving some of the most demanding customers in the world. Tealium's web-based service makes it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Using Tealium, organizations can streamline their digital marketing operations, increase the effectiveness of customer acquisition campaigns, and power their big data initiatives. The company differentiates itself through ease of use, scale and performance, and fanatical customer support. Select clients include Lenovo, A+E Networks, Mattel, Fox Networks Group, Urban Outfitters, Perry Ellis, Nokia, NHL, Sony Online Entertainment, and many more. For more information, please visit www.tealium.com.

Lori Scribner Scribner Communications lori@scribnercomm.com 619-993-1784 SOURCE: Tealium mailto:lori@scribnercomm.com

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