WebRTC Solutions Industry News

TMCNet:  ONTRAPORT Launches New Business and Marketing Automation Platform for Entrepreneurs and Small Businesses

[February 05, 2013]

ONTRAPORT Launches New Business and Marketing Automation Platform for Entrepreneurs and Small Businesses

SANTA BARBARA, Calif., Feb. 5, 2013 /PRNewswire via COMTEX/ -- One of the biggest headaches for small business owners today is finding, deploying, and managing the technology they need to run their business. Typically, tools to build a website, to collect and follow up with prospects, to sell and fulfill products and more are gathered and haphazardly integrated over time as needs are discovered. As companies grow, the technology they need to run their business becomes more complex and increasingly an obstacle to future growth.

Today, ONTRAPORT, provider of business and marketing automation solutions, launched an integrated business and marketing automation platform named ONTRAPORT that is specifically designed to address the challenges and needs of entrepreneurs and small businesses. The new platform replaces the tangled mess of individual software tools that frustrate most small businesses with a complete, integrated platform that captures their most critical business, sales and marketing automation needs.

At the core, ONTRAPORT is a powerful CRM system with several integrated tools including: -- Content Management - quickly design and publish web pages - anything from single lead capture pages to sophisticated membership sites.

-- Sophisticated Lead Tracking - shows a complete contact history including email interactions, web page visits, forms filled out, products purchased, and much more.

-- Rules-based Marketing Automation - enables the automation of smart, personalized communication with customers via e-mail, SMS, social media and even direct mail.

-- Test and Measurement - ensures effective marketing with built in split-testing for emails, postcards, SMS, landing pages and more.

-- Online Payments - take payments online using fully-customizable order forms, with complete support for trials, subscriptions, payment plans and more.

-- Automated Billing Management - manages declines, expiring cards and abandoned shopping carts.

-- Partner Program Management - enables automated affiliate program so companies can see who's referring business and track their sales.

-- Workflow Automation - design and automate business processes from managing leads or sales fulfillment to recruiting processes. If you can design the process, ONTRAPORT can automate it.

ONTRAPORT replaces and builds upon the company's existing Office Autopilot product, which is used by more than 4,000 small and mid-sized businesses around the world. One of the first things existing customers will notice in ONTRAPORT is that the user interface has been completely redesigned. Drawing on years of experience working with thousands of companies on a daily basis, the new interface makes ONTRAPORT's powerful business and marketing automation tools even more intuitive and accessible to the non-technically inclined.

Equally important, ONTRAPORT's workflow has been redesigned from the ground up based on analysis of how businesses and their staff naturally operate. The new workflow is dramatically simplified and clarified, making it easier to work with for both novice and power users. The new workflow tool also remembers what users were working on when they get distracted by a call or another task and automatically bookmarks their progress so they can easily dive back in where they left off.

Recognizing Office Autopilot's popularity around the world, the new ONTRAPORT is completely internationalized, which enables the interface to be viewed in any language. Dates, times, currencies and addresses can also be easily set to local market standards.

"Entrepreneurs and small business owners didn't get into business because they're enthusiastic about business technology. Our clients' passion is to deliver their own expertise to the world," said Landon Ray, CEO of ONTRAPORT. "Our goal at ONTRAPORT is to remove the burden of technology so that our clients can focus on that passion and actually building their business instead of constantly getting stopped by their tools. We do that by providing an extremely flexible and powerful business-building platform and backing it up with world-class services and support." About ONTRAPORTONTRAPORT provides a comprehensive business and marketing automation platform targeted to the specific needs of entrepreneurs and small business. With ONTRAPORT as their partner, entrepreneurs and small business owners can quickly and easily start, systemize and scale their businesses on a powerful platform integrating the marketing, sales and business applications they need, when they need it. To date, ONTRAPORT has been the technology powering the success of more than 4,000 companies around the world. For more information, please visit www.ontraport.com.

SOURCE ONTRAPORT http://rt.prnewswire.com/rt.gif NewsItemId=LA53899&Transmission_Id=201302050900PR_NEWS_USPR_____LA53899&DateId=20130205

[ Back To WebRTC Solutions's Homepage ]

FOLLOW US

Featured Podcasts

Delivering First Class Communications With WebRTC

This webcast captures a recent discussion about WebRTC between Jim Donovan, Director of Product Management at Oracle and Larry Hettick, Editorial Director and Senior Research Fellow at Webtorials. The topics cover WebRTC reliability, interoperability, and security--looking at how Oracle addresses these issues.

Oracle in Enterprise Communications

Most in the industry have heard of the acquisition of Acme Packet by Oracle. What you may not know is that Oracle has a number of telecommunications products including a UC suite, WebRTC Session Controller, and Operations monitoring tools. Oracle is pursuing both the enterprise and service provider.

Featured Whitepapers

ConnectCare & Unified Contact Manager

SPAN's ConnectCare is a WebRTC-based telemedicine app, which allows consumers to easily and instantly avail clinical healthcare from the providers, regardless of their location. This app is extremely useful to healthcare providers, patients and their caregivers alike.

WebRTC Security Concerns

This whitepaper covers two of the most relevant topics in communications industry today: WebRTC and security. We will introduce the problem of security in WebRTC including those traditional VoIP attacks that are going to be present in WebRTC services. Later we will mention ad-hoc WebRTC attacks and protection mechanisms, to close with an overview of identity management solutions.

Migrating Real Time Communications Services to the Web

In the Internet age, businesses that own fixed and mobile communication networks, including traditional Communications Service Providers (CSPs) of all kinds, are being challenged with some tough questions: How do we stay relevant to our customers?

Delivering Enterprise-Class Communications with WebRTC

WebRTC is an emerging industry standard for enabling Web browsers with real-time communications capabilities. It enables enterprises to enhance Web sites, empower BYOD users, and improve video collaboration and on-line meetings, to name but a few examples.

WebRTC Report Extract Reprint

This document examines the growing important of WebRTC, both generally and for telecom service providers. It considers the expanding range of use-cases, the multiple layers of interoperability likely to be desired by telcos, and some implications in terms of network integration and mobility.

WEBRTC SOLUTIONS PAPERS, SLIDES, COLLATERAL

Robust Enterprise Grade WebRTC Systems and Services


The emerging WebRTC standard has become one of the industry's hottest topics – and with good reason. Being able to "communications enable the web" has Communications Service Providers as well as Enterprises busily making plans for deployment. But, as these plans unfold, reality is starting to intrude on those plans. Our expectations of telephony services are much higher than web browsing. We expect the phone to connect instantly, operate with minimal disruption, and work seamless across any network, anywhere, at any time. There is also an understanding that phone service is inherently secure. With WebRTC, the expectation is for these applications to behave in the same manner.

This session looks at the user experience and expectations of a WebRTC Enterprise service. It will also cover how a WebRTC enterprise handles security, reliability, and interoperability within browsers and networks.

ORACLE COMMUNICATIONS WEBRTC SESSION CONTROLLER

The Oracle Communications WebRTC Session Controller enables communications service providers (CSPs) and enterprises to offer WebRTC services – from virtually any device, across virtually any network – with carrier-grade reliability and security.

Sales Presentation: Oracle Communications WebRTC Session Controller

Agenda:
- WebRTC Market and Opportunities
- WebRTC Challenges
- Oracle Communication WebRTC Session   Controller
- Summary

ORACLE COMMUNICATIONS WEBRTC SESSION CONTROLLER SOLUTION

Communication Service Provider (CSP) voice service revenues continue to face pressure due to shifts in communication preferences and competition from non-traditional service providers. Voice communications are now often embedded into applications outside the domain of traditional telephony voice usage. CSPs have been challenged to effectively leverage and monetize new web-oriented communications technologies.