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TMCNet:  Neolane Named One of 'America's Most Promising Companies' by FORBES Magazine

[February 07, 2013]

Neolane Named One of 'America's Most Promising Companies' by FORBES Magazine

NEWTON, Mass. --(Business Wire)--

Conversational marketing technology provider Neolane, Inc. today announced it has been listed at No. 64 on FORBES Magazine's annual ranking of America's Most Promising Companies - a list of one-hundred privately held, high-growth companies with bright futures.

"We are honored to be named to such a prestigious list from one of the world's leading business publications. In 2012, Neolane experienced an incredible year of growth and achievements, including the addition of new customers, top analyst recognition and new technology innovation that has propelled our success," said Stéphane Dehoche, president and CEO, Neolane. "This award signifies that there is a real need for cloud-based marketing technology to help marketers increase customer engagement through conversational marketing. We're looking forward to helping even more companies transform their marketing initiatives and customer strategies for years to come."

Neolane thrived in 2012 by helping global brands facilitate a deeper connection with their customers and prospects, driving increased customer lifetime value. As a result, Neolane announced $58 million in revenue and a 40 percent increase in global consolidated growth to close out another profitable year.

For the Most Promising list, FORBES strove for a holistic gauge of young, privately held companies, trying to pin down their trajectories by looking at a slew of variables. Over the course of six months, FORBES reviewed thousands ofapplications. The final assessment is based on growth (both in sales and hiring), quality of management team and investors, margins, market size and key partnerships. FORBES turned to CB Insights, a Manhattan-based data research firm that specializes in assessing private companies, to refine the search. Their MOSAIC software scans 45,000 sources to measure a company's health. A new distribution deal, for example, marks a positive signal, while the loss of an executive is a negative. MOSAIC gathers those myriad signals into a final score that FORBES uses as an initial guide in producing the list. After verifying sales numbers, speaking with each company and debating their merits and blemishes, FORBES produces a final ranking.

This is the second annual installment of FORBES' America's Most Promising Companies list that scouts privately held, high-growth companies throughout the country.

To view the complete list, please visit http://www.forbes.com/promising-companies.

About Neolane

Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 400 of the world's leading companies including Alcatel Lucent (News - Alert), barnesandnoble.com, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation.

Copyright © 2013 Neolane. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.


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