WebRTC Solutions Industry News

TMCNet:  AMA Houston Announces Special Business to Business Seminar

[February 14, 2013]

AMA Houston Announces Special Business to Business Seminar

HOUSTON, TX, Feb 14, 2013 (MARKETWIRE via COMTEX) -- The Houston Chapter of the American Marketing Association, the area's leading marketing organization, announces a special marketing panel, "Incorporating Online Video: What are You Waiting For " presented by Kim Copelin, Manager of Policy, Government and Public Affairs for Chevron Technology Ventures and Jeff Westenhaver, Senior Product Marketing Manager for Senena Software. The breakfast panel will be moderated by Michelle LeBlanc, a sought-after presenter on new marketing technologies and founder of Blue Sky Marketing, and held at the Houston Technology Center on Friday, February 22.

With so much on the web vying for your customer's attention, marketers in the business-to-business (B2B) landscape can learn how to effectively use online video to break out of the clutter and achieve business objectives. The panel presentation will help attendees improve lead conversions, develop deeper relationships with customers and provide more engagement opportunities by integrating online video into their marketing mix.

From this panel of B2B marketing experts, attendees will learn why B2B marketers are expanding their use of video in lead generation and how to creatively use video to tell your business or organization's story. Attendees will also learn how to incorporate important elements like interactivity and a "call to action" to help generate incremental sales.

The breakfast panel will be held at the Houston Technology Center, 410 Pierce Street, at 7:30 a.m. Register online at http://www.regonline.com/onlinevideo by Wednesday, February 20 at 5p.m.

On the evening before the panel, join AMA Houston on Thursday, February 21 at 5:30p.m. for its monthly social at The Eighteenth Cocktail Bar. Come meet, mingle and build your marketing contact list at every level with complimentary appetizers and drink specials.

Members and non-members are welcome and no RSVP is necessary. For more information, please contact Tad@branditmarketing.com.

To register or to learn more information on any AMA event, visit: http://amahouston.net/event/houston-events/ About AMA AMA Houston is the area's premier professional marketing organization and among the largest AMA Chapters in North America. AMA Houston provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups and real-world educational programs. AMA Houston was named Chapter of the Year six times in the last eight years by AMA's international headquarters.

SOURCE: American Marketing Association Houston Chapter

[ Back To WebRTC Solutions's Homepage ]


Featured Podcasts

Oracle in Enterprise Communications

Most in the industry have heard of the acquisition of Acme Packet by Oracle. What you may not know is that Oracle has a number of telecommunications products including a UC suite, WebRTC Session Controller, and Operations monitoring tools. Oracle is pursuing both the enterprise and service provider.

Featured Whitepapers

WebRTC Security Concerns

This whitepaper covers two of the most relevant topics in communications industry today: WebRTC and security. We will introduce the problem of security in WebRTC including those traditional VoIP attacks that are going to be present in WebRTC services. Later we will mention ad-hoc WebRTC attacks and protection mechanisms, to close with an overview of identity management solutions.

Migrating Real Time Communications Services to the Web

In the Internet age, businesses that own fixed and mobile communication networks, including traditional Communications Service Providers (CSPs) of all kinds, are being challenged with some tough questions: How do we stay relevant to our customers?

Delivering Enterprise-Class Communications with WebRTC

WebRTC is an emerging industry standard for enabling Web browsers with real-time communications capabilities. It enables enterprises to enhance Web sites, empower BYOD users, and improve video collaboration and on-line meetings, to name but a few examples.

WebRTC Report Extract Reprint

This document examines the growing important of WebRTC, both generally and for telecom service providers. It considers the expanding range of use-cases, the multiple layers of interoperability likely to be desired by telcos, and some implications in terms of network integration and mobility.


Robust Enterprise Grade WebRTC Systems and Services

The emerging WebRTC standard has become one of the industry's hottest topics – and with good reason. Being able to "communications enable the web" has Communications Service Providers as well as Enterprises busily making plans for deployment. But, as these plans unfold, reality is starting to intrude on those plans. Our expectations of telephony services are much higher than web browsing. We expect the phone to connect instantly, operate with minimal disruption, and work seamless across any network, anywhere, at any time. There is also an understanding that phone service is inherently secure. With WebRTC, the expectation is for these applications to behave in the same manner.

This session looks at the user experience and expectations of a WebRTC Enterprise service. It will also cover how a WebRTC enterprise handles security, reliability, and interoperability within browsers and networks.


The Oracle Communications WebRTC Session Controller enables communications service providers (CSPs) and enterprises to offer WebRTC services – from virtually any device, across virtually any network – with carrier-grade reliability and security.

Sales Presentation: Oracle Communications WebRTC Session Controller

- WebRTC Market and Opportunities
- WebRTC Challenges
- Oracle Communication WebRTC Session   Controller
- Summary


Communication Service Provider (CSP) voice service revenues continue to face pressure due to shifts in communication preferences and competition from non-traditional service providers. Voice communications are now often embedded into applications outside the domain of traditional telephony voice usage. CSPs have been challenged to effectively leverage and monetize new web-oriented communications technologies.