WebRTC Solutions Industry News

TMCNet:  ExactTarget to Showcase Expanded Mobile Marketing Suite at MobileFocus Global in Barcelona

[February 22, 2013]

ExactTarget to Showcase Expanded Mobile Marketing Suite at MobileFocus Global in Barcelona

INDIANAPOLIS --(Business Wire)--

Global cross-channel digital marketing provider ExactTarget (NYSE:ET) announced today it will join the world's leading mobile technology providers Sunday in Barcelona for MobileFocus Global to showcase its expanded mobile marketing suite.

Held on the eve of the world's premier mobile technology event Mobile World Congress®, MobileFocus Global is an international media event that showcases the latest innovations in smartphones, tablets, apps and more, providing ExactTarget a global forum to share its latest innovations and insights on mobile marketing.

"ExactTarget is transforming mobile marketing with a powerful suite of applications to help brands deliver more relevant, and engaging mobile experiences across SMS, Push, email and the Web," said R.J. Talyor, ExactTarget's vice president of mobile products. "The proliferation of mobile around the world is accelerating the need for brands to create a consistent, data-driven digital experience across the channels consumers use most."

Designed to help marketers easily adopt or integrate mobile into a broader digital strategy, ExactTarget's suite of cloud-based mobile products power marketing messages and real-time alerts across SMS, app-based push notifications, email nd Websites. ExactTarget's mobile products are available as standalone applications or fully integrated with campaigns across email, social and the Web via ExactTarget's cross-channel digital marketing solution, the Interactive Marketing Hub.

ExactTarget's digital marketing platform has emerged as one of the world's largest, Talyor said, powering messages across email, mobile, social media, Web and marketing automation for thousands of clients around the world.

"Mobile's momentum continues to accelerate in 2013 - more than 1 million apps available, more than 150 million tablets sold, and more than 1 billion smartphones in consumers' pockets globally," according to Forrester Research's (News - Alert) February 2013 report entitled, 2013 Mobile Trends For Marketers: Multiyear Strategies And Larger Investments Define This Year. "We believe mobile will be more disruptive than the PC Web was a decade ago."

The news of ExactTarget's participation in MobileFocus Global follows the launch of ExactTarget's latest mobile innovation MobilePush. The enterprise application enables marketers to power push notifications from applications on smartphones and tablets and seamlessly integrate the message with campaigns across email, mobile, social and the Web.

For more information about ExactTarget's suite of mobile products, visit www.ExactTarget.com/goeverywhere.

About ExactTarget

ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget's suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices in North America, Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol "ET." For more information, visit www.ExactTarget.com.


[ Back To WebRTC Solutions's Homepage ]

FOLLOW US

Featured Podcasts

Delivering First Class Communications With WebRTC

This webcast captures a recent discussion about WebRTC between Jim Donovan, Director of Product Management at Oracle and Larry Hettick, Editorial Director and Senior Research Fellow at Webtorials. The topics cover WebRTC reliability, interoperability, and security--looking at how Oracle addresses these issues.

Oracle in Enterprise Communications

Most in the industry have heard of the acquisition of Acme Packet by Oracle. What you may not know is that Oracle has a number of telecommunications products including a UC suite, WebRTC Session Controller, and Operations monitoring tools. Oracle is pursuing both the enterprise and service provider.

Featured Whitepapers

ConnectCare & Unified Contact Manager

SPAN's ConnectCare is a WebRTC-based telemedicine app, which allows consumers to easily and instantly avail clinical healthcare from the providers, regardless of their location. This app is extremely useful to healthcare providers, patients and their caregivers alike.

WebRTC Security Concerns

This whitepaper covers two of the most relevant topics in communications industry today: WebRTC and security. We will introduce the problem of security in WebRTC including those traditional VoIP attacks that are going to be present in WebRTC services. Later we will mention ad-hoc WebRTC attacks and protection mechanisms, to close with an overview of identity management solutions.

Migrating Real Time Communications Services to the Web

In the Internet age, businesses that own fixed and mobile communication networks, including traditional Communications Service Providers (CSPs) of all kinds, are being challenged with some tough questions: How do we stay relevant to our customers?

Delivering Enterprise-Class Communications with WebRTC

WebRTC is an emerging industry standard for enabling Web browsers with real-time communications capabilities. It enables enterprises to enhance Web sites, empower BYOD users, and improve video collaboration and on-line meetings, to name but a few examples.

WebRTC Report Extract Reprint

This document examines the growing important of WebRTC, both generally and for telecom service providers. It considers the expanding range of use-cases, the multiple layers of interoperability likely to be desired by telcos, and some implications in terms of network integration and mobility.

WEBRTC SOLUTIONS PAPERS, SLIDES, COLLATERAL

Robust Enterprise Grade WebRTC Systems and Services


The emerging WebRTC standard has become one of the industry's hottest topics – and with good reason. Being able to "communications enable the web" has Communications Service Providers as well as Enterprises busily making plans for deployment. But, as these plans unfold, reality is starting to intrude on those plans. Our expectations of telephony services are much higher than web browsing. We expect the phone to connect instantly, operate with minimal disruption, and work seamless across any network, anywhere, at any time. There is also an understanding that phone service is inherently secure. With WebRTC, the expectation is for these applications to behave in the same manner.

This session looks at the user experience and expectations of a WebRTC Enterprise service. It will also cover how a WebRTC enterprise handles security, reliability, and interoperability within browsers and networks.

ORACLE COMMUNICATIONS WEBRTC SESSION CONTROLLER

The Oracle Communications WebRTC Session Controller enables communications service providers (CSPs) and enterprises to offer WebRTC services – from virtually any device, across virtually any network – with carrier-grade reliability and security.

Sales Presentation: Oracle Communications WebRTC Session Controller

Agenda:
- WebRTC Market and Opportunities
- WebRTC Challenges
- Oracle Communication WebRTC Session   Controller
- Summary

ORACLE COMMUNICATIONS WEBRTC SESSION CONTROLLER SOLUTION

Communication Service Provider (CSP) voice service revenues continue to face pressure due to shifts in communication preferences and competition from non-traditional service providers. Voice communications are now often embedded into applications outside the domain of traditional telephony voice usage. CSPs have been challenged to effectively leverage and monetize new web-oriented communications technologies.