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TMCNet:  Snipp Launches New Shortcode 811811 to Support New Programs and Clients

[February 26, 2013]

Snipp Launches New Shortcode 811811 to Support New Programs and Clients

WASHINGTON, DISTRICT OF COLUMBIA, Feb 26, 2013 (Marketwire via COMTEX) -- Snipp Interactive Inc. (TSX VENTURE:SPN), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (Trading Symbol SPN), is pleased to announce the launch of its new shortcode, 811811 to further strengthen its Mobilize Me suite and supplement the growing demand for a number of programs in Snipp's toolbox.

Snipp's mobile solutions take messaging interactivity to new heights through text and picture messaging. SnippCheck, Snipp's mobile receipt processing solution, allows users to submit receipt images for validation through MMS.

Snapp, Snipp's image recognition solution, enables interactive mobile campaigns by allowing users to send in photos of particular images and receive predefined responses. Similarly, Face-In-The-Hole is an interactive application that distorts and superimposes faces into photos that customers can receive via MMS.

The additional shortcode provides Snipp with flexibility in supporting client campaigns. The 811811 shortcode is provisioned for SMS and MMS across all four major carriers (AT&T, Verizon Wireless, Sprint, T-Mobile) and a number of other carriers.

Mobile messaging still remains the dominant method of mobile interactivity with the technology being supported by over 99% of all phones as well as on every carrier. Messaging coupled with Snipp's Image Recognition and Mobile Optical Character Recognition (OCR) technologies allows for innovative new solutions in the field of loyalty, rebate processing, couponing and brand interactivity without the need for a custom application.

Snipp CEO and co-founder, Atul Sabharwal noted, "Our platform and technology has been growing at an incredible rate. We are excited to add this shortcode to our Mobilize Me platform to better support existing and new programs/clients as we continue to deploy innovative and exciting mobile solutions." About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) builds mobile solutions for brands to engage and interact with their customers. Snipp provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with three main solution sets: -- Response: Mobile activations that make offline campaigns more interactive.

-- Infrastructure: Tools to create scalable mobile destinations and experiences.

-- Validation: Mobile workflows to validate purchases and other customer actions.

Snipp generates revenue by designing, constructing, implementing and managing these mobile solutions for its customers. Snipp is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

Disclaimer for Forward-Looking Information This press release contains forward-looking statements and information that are based on the beliefs of management and reflect Snipp Interactive Inc.'s current expectations. When used in this press release, the words "estimate", "project", "belief", "anticipate", "intend", "expect", "plan", "predict", "may" or "should" and the negative of these words or such variations thereon or comparable terminology are intended to identify forward- looking statements and information. Such statements and information reflect the current view of Snipp Interactive Inc. with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward- looking statements and information.

By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and Snipp Interactive Inc. undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.

Snipp Interactive Inc. cautions that the foregoing list of material factors is not exhaustive. When relying on Snipp Interactive Inc.'s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. Snipp Interactive Inc. has also assumed that material factors will not cause any forward-looking statements and information to differ materially from actual results or events. However, the list of these factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

Copyright Snipp Interactive Inc. All rights reserved. All other trademarks and trade names are the property of their respective owners.

FOR FURTHER INFORMATION PLEASE CONTACT: Snipp Interactive Inc. Anthony Durkacz +1-416-720-4360 investors@snipp.com www.snipp.com SOURCE: Snipp Interactive Inc.

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