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TMCNet:  Toshiba to Launch microSDHC Memory Card for HD Content Viewing; Based on next-generation secure memory technology

[February 26, 2013]

Toshiba to Launch microSDHC Memory Card for HD Content Viewing; Based on next-generation secure memory technology

(M2 PressWIRE Via Acquire Media NewsEdge) TOKYO -- Toshiba Corporation (TOKYO: 6502) today announced the launch of new microSDHC Memory Cards based on SeeQVaultTM technology that will provide a flexible platform for storing and distributing high definition content.

SeeQVault is a leading-edge content protection technology developed by NSM Initiatives LLC (NSM is an abbreviation of Next Generation Secure Memory Initiative), a joint venture of Toshiba, Panasonic Corporation, Samsung Electronics Co., Ltd. and Sony Corporation. The technology applies bidirectional authentication with a unique identifier and public key infrastructure to assure consumers can enjoy a high level secure environment for storing and distributing of High Definition (HD) content. The technology can be integrated into flash memory cards and the devices that run them, and NSM Initiatives LLC started to license it to device manufacturers and content service providers on February 25.

SeeQVault provides people access to the latest digital content and to be free to enjoy it across platforms. The SeeQVault card can be used for playback of content in a smart phone, a tablet or a TV, while assuring a high level secure environment.

The initial product line-up will cover 16GB and 32GB capacities compatible with the Ultra High Speed Bus I and the UHS Speed Class 1. Toshiba will start delivery of sample products in March and will move to commercialization by the end of 2013.

Product Outline Capacity Max bus speedSample release Read Write32GB 40MB/sec 20MB/sec End of March, 201316GB 40MB/sec 20MB/sec End of March, 2013Key Features 1. A maximum write speed 20MB/sec and read speed 40MB/sec.

2. Compliant with SD Memory Card version 3.0 and Ultra High Speed Bus I.

3. Also compatible SDHC devices complaint with SD Memory Card version 2.0.

4. Supports CPRM technology in standard SD Memory Cards.

SeeQVault is a trademark of NSM Initiatives LLC.

About Toshiba Toshiba Electronics Europe (TEE) is the European electronic components business of Toshiba Corporation, which is ranked among the world's largest semiconductor vendors. TEE offers one of the industry's broadest IC and discrete product lines including high-end memory, microcontrollers, ASICs, ASSPs and display products for automotive, multimedia, industrial, telecoms and networking applications. The company also has a wide range of power semiconductor solutions. TEE was formed in 1973 in Neuss, Germany, providing design, manufacturing, marketing and sales and now has headquarters in Düsseldorf, Germany, with subsidiaries in France, Italy, Spain, Sweden and the United Kingdom. TEE employs approximately 300 people in Europe. Company president is Mr. Takashi Nagasawa.

Toshiba Corporation is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances. Founded in 1875, Toshiba today operates a global network of more than 490 companies, with 203,000 employees worldwide and annual sales surpassing US$77 billion.

For more information visit Toshiba Electronics Europe's web site at www.toshiba-components.com Contact details for publication: Toshiba Electronics Europe, Hansaallee 181, D-40549 Düsseldorf, Germany Tel: +49 (0) 211 5296 0 Fax: +49 (0) 211 5296 792197 Web: http://www.toshiba-components.com/pressoffice/index.asp E-mail: Memory: memory-ic@toshiba-components.com Contact details for editorial enquiries: Henning Rausch, Toshiba Electronics Europe Tel: +49 (211) 5296 117 E-mail: HRausch@tee.toshiba.de Issued by: Simon Flatt/Andrew Town, Pinnacle Marketing Communications Ltd, Tel: +44 (0) 20 8869 9229/ +44 (0) 20 8429 6546 Fax:+44 (0) 20 8868 4373.

Web: www.pinnacle-marketing.com E-mail: s.flatt@pinnaclemarcom.com or a.town@pinnaclemarcom.com ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).

(c) 2013 M2 COMMUNICATIONS

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