WebRTC Solutions Industry News

TMCNet:  ASEAN needs steps to increase trust, reap e-commerce potential: UNCTAD

[September 26, 2013]

ASEAN needs steps to increase trust, reap e-commerce potential: UNCTAD

(United News of Bangladesh Via Acquire Media NewsEdge) Countries of the Association of Southeast Asian Nations (ASEAN), already well advanced in using e-commerce, should boost the development payoff of these technologies by taking steps to build consumer trust and address payment fraud, Unctad recommends.

A new UNCTAD report, released in Geneva, also recommended the ASEAN countries for steps to overcome difficulties in assessing the quality of products offered online, The report, titled ‘Review of E-commerce Legislation Harmonization in the Association of Southeast Asian Nations’, also urges that attention be paid to harmonization concerns related to online privacy, identity theft, and the currently limited access to complaint systems.

The Review notes that the policy challenges for many ASEAN countries include how to increase Internet penetration to levels that will make e-commerce a more viable option for enterprises, according to a Unctad media release received here on Wednesday.

ASEAN was the first region in the developing world to adopt a harmonized legal framework for e-commerce.

Ten years later, it is the most advanced developing region regarding the implementation of harmonized e-commerce laws. However, in a region as diverse as Southeast Asia, the approach taken by countries has been to refer to international instruments without having binding e-commerce laws for the whole region, the review says. The harmonization process focuses on achieving predictability in the use of e-commerce.

Country-to-country disparities in the uptake of information and communication technology (ICT) remain substantial, the study notes, especially in terms of Internet use and fixed broadband deployment. Mobile penetration is generally high, except in Myanmar. The report says that mobile devices offer considerable potential for commerce, as well as for mobile financial services which have already been adopted widely in some ASEAN countries.

The review’s proposals are intended to accelerate the process of regional integration and harmonization as outlined in the ASEAN ICT Masterplan 2015.

Electronic commerce is seen as a key component for ASEAN to realize its vision of a regionally integrated economy.

Having a single e-commerce market will enable ASEAN member States to take advantage of the rapid economic development within the region and in other neighbouring countries. The harmonization of e-commerce laws is essential for driving further regional integration via e-commerce, trade facilitation, tourism, outsourcing, e-government, cloud computing, mobile commerce, and social networking, the report says.

Among UNCTAD’s recommendations: An ASEAN roadmap for e-commerce should be commissioned, and a multi-year project set up to tie together regional, bilateral and national activities in one coordinated package. This approach would help individual member States as well as the ASEAN secretariat to monitor progress against the 2015 targets for e-commerce.

Steps should be taken to build the capacities of policymakers and users in relevant areas of e-commerce, especially to address cybersecurity concerns and to build trust among potential consumers.

A common training and resource facility on e-commerce should be established and 24/7 national contact points should be set up to enforce laws prohibiting cross-border cybercrime.

The handling of cross-border consumer complaints should be harmonized - a step that will require an agreement between national consumer protection regulators, complemented by appropriate investigation and referral tools.

ASEAN member States should consider becoming participants in the International Consumer Protection and Enforcement Network (to date, only the Philippines and Viet Nam are members).

An ASEAN mutual recognition agreement should be developed, which would detail minimum acceptable standards for electronic signatures and related “trust” services to facilitate cross-border e-commerce.

Progress in the region has been the strongest in regard to electronic transactions and cybercrime. With regard to data protection/privacy laws, there has also been much progress, although there is scope for more harmonization, the report contends.

Three countries (Malaysia, the Philippines and Singapore) have passed privacy legislation, and Indonesia and Viet Nam have partial privacy legislation in place, while Brunei Darussalam and Thailand are discussing draft legislation.

Progress in the area of consumer protection for online transactions in the region is mixed. Six out of 10 countries already have legislation in place. Two have partial laws (Brunei Darussalam and Indonesia).

The Lao People’s Democratic Republic has draft laws, while Cambodia has yet to commence work in this area. The need to address legal and infrastructure challenges is accentuated by the emergence of cloud computing, the report says.

Greater reliance on cloud services adds urgency to issues of data protection and data security. ASEAN countries recognize the importance of striking a balance between risks to privacy and cybersecurity on the one hand, and cloud computing opportunities on the other.

At the moment, cloud adoption is at different stages around the region. Singapore already has a range of policy, investment and tax initiatives to boost the adoption of cloud services in the country, while other ASEAN members are moving more slowly towards the cloud.

The barriers to an effective harmonized e-commerce legal framework include a lack of capacity-building on legal issues surrounding e-commerce, among policymakers as well as users; a lack of coordination between the different ministries involved in e-commerce; a lack of coordination at the regional level on the design and implementation of relevant legislation; and a lack of strong enforcement institutions, the report says.

[ Back To WebRTC Solutions's Homepage ]


Featured Podcasts

Oracle in Enterprise Communications

Most in the industry have heard of the acquisition of Acme Packet by Oracle. What you may not know is that Oracle has a number of telecommunications products including a UC suite, WebRTC Session Controller, and Operations monitoring tools. Oracle is pursuing both the enterprise and service provider.

Featured Whitepapers

WebRTC Security Concerns

This whitepaper covers two of the most relevant topics in communications industry today: WebRTC and security. We will introduce the problem of security in WebRTC including those traditional VoIP attacks that are going to be present in WebRTC services. Later we will mention ad-hoc WebRTC attacks and protection mechanisms, to close with an overview of identity management solutions.

Migrating Real Time Communications Services to the Web

In the Internet age, businesses that own fixed and mobile communication networks, including traditional Communications Service Providers (CSPs) of all kinds, are being challenged with some tough questions: How do we stay relevant to our customers?

Delivering Enterprise-Class Communications with WebRTC

WebRTC is an emerging industry standard for enabling Web browsers with real-time communications capabilities. It enables enterprises to enhance Web sites, empower BYOD users, and improve video collaboration and on-line meetings, to name but a few examples.

WebRTC Report Extract Reprint

This document examines the growing important of WebRTC, both generally and for telecom service providers. It considers the expanding range of use-cases, the multiple layers of interoperability likely to be desired by telcos, and some implications in terms of network integration and mobility.


Robust Enterprise Grade WebRTC Systems and Services

The emerging WebRTC standard has become one of the industry's hottest topics – and with good reason. Being able to "communications enable the web" has Communications Service Providers as well as Enterprises busily making plans for deployment. But, as these plans unfold, reality is starting to intrude on those plans. Our expectations of telephony services are much higher than web browsing. We expect the phone to connect instantly, operate with minimal disruption, and work seamless across any network, anywhere, at any time. There is also an understanding that phone service is inherently secure. With WebRTC, the expectation is for these applications to behave in the same manner.

This session looks at the user experience and expectations of a WebRTC Enterprise service. It will also cover how a WebRTC enterprise handles security, reliability, and interoperability within browsers and networks.


The Oracle Communications WebRTC Session Controller enables communications service providers (CSPs) and enterprises to offer WebRTC services – from virtually any device, across virtually any network – with carrier-grade reliability and security.

Sales Presentation: Oracle Communications WebRTC Session Controller

- WebRTC Market and Opportunities
- WebRTC Challenges
- Oracle Communication WebRTC Session   Controller
- Summary


Communication Service Provider (CSP) voice service revenues continue to face pressure due to shifts in communication preferences and competition from non-traditional service providers. Voice communications are now often embedded into applications outside the domain of traditional telephony voice usage. CSPs have been challenged to effectively leverage and monetize new web-oriented communications technologies.