New Twilio Video System Means Easily-Added Video For Online Apps
One of the biggest requests in a lot of apps these days is the addition of video chatting services. As a growing part of collaboration tools, of scheduling tools, even of retailers' customer-facing storefronts, the ability to chat with someone in video on a variety of topics is increasingly prized. Twilio is making it easier to add video to those apps—both mobile and Web-based—with the Twilio Video system.
Twilio Video includes a combination of different infrastructure services that can be scaled up or down as needed by the user, and also includes an array of software development kits designed to make adding video to apps easier and faster. Twilio Video turns to the Web-based real time communications (WebRTC) standard to help ensure that the video in question will be available regardless of the platforms used in both the transmission and receipt of the video. Twilio Video is said to be part of a larger overall product strategy that helps provide a variety of different communications types.
Under normal circumstances, those who want to add WebRTC to apps for video and voice service might have had to build a complete infrastructure, with minimal latency, to allow for things like registering, signaling, media routing, and even how the signal moves along the network. But Twilio Video takes a lot of the heavy lifting out of the equation and instead allows users to add the material directly, while Twilio's 28 data centers scattered throughout seven regions of the world handle the infrastructure issues, allowing users a largely plug-and-play solution that means faster adoption and use. Those who bring Twilio Video into play will get access to a variety of features as well, including access to multi-party calling, an unlimited number of video connections thanks to widely distributed signaling capabilities, a low-latency relay system and the Optimized Mobile Media Stack, which helps ensure high-quality transmissions even for mobile devices, as the stack has been specifically optimized for iOS and Android use.
Perhaps the best news is the pricing; right now, Twilio Video is available as a private beta for those interested in using it, and video will be free to use during the private beta period. What's more, even when the product passes out of private beta, there will be a free tier available for access, providing a wide array of options.
That's perhaps the best way to sum up Twilio Video as a whole: a wide array of options. Not only can this be added to several different kinds of sites, but it can be brought in for a huge array of different reasons, and on just as many platforms. There are even variations in the pricing scheme that will allow a business to bring in just as much as is needed with what budget is allowed. Versatility is a great way to ensure a good place in the market, because so many companies will be able to pick and choose their way of working with Twilio Video.
Only time will tell just how well it works, but it's clear that Twilio Video probably has what's needed to ensure the best response both from app developers and from those who use the apps developed.
Edited by Dominick Sorrentino