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Three Quarters of UK Employees Think Enhanced Collaboration is Essential: Enter WebRTC

April 22, 2015

Working with an independent research consultancy, Censuswide, during March 2015, unified communications (UC) solutions provider Unify surveyed 1,500 U.K. knowledge workers between the ages of 16 and 55+ with the objective of understanding their attitudes about how technology could enable them to be more productive.  Not surprisingly the top-level answer was having tools that allow workers to better collaborate.

For those in the WebRTC community, this is more than good news.  It is affirmation of the vital role WebRTC can have in transforming the way in which work can be accomplished in the enterprise.

Frustrations and the need to collaborate

The findings are revealed in Unify’s Humanising the Enterprise study and they are illuminating. A few highlights include:

  • 77 percent of U.K. employees say that collaboration technology is vital in the way they work with colleagues and clients on a daily basis.
  • However, whether working in the office or remotely, 79 percent of respondents said they have experienced technology frustrations at work.
  • 58 percent identify the loss of access to social media as the biggest inhibitor to collaboration. This is followed by video conferencing (33 percent) and the capability to receive/send/write emails when needed (12 percent).

“A new type of knowledge worker is entering the workplace - Millennials,” said Robert Keenan, Head of Portfolio Management, at Unify UK & Ireland at Unify. “Millennials, those born between the 1980s and early 2000s, have grown up with digital technologies, social media and anywhere connectivity. This is driving demand for something different from ‘tried and trusted’ enterprise technology; they want technology that helps in the way they communicate, work and live. That means flipping seamlessly from using their smartphone to a video conference with their colleagues - without having to open multiple applications to achieve their objective.”

What is noteworthy from the study is that 62 percent of respondents expect collaboration technology to be an even more prominent part of their working life, and that the need for collaboration will increase significantly in the next two years.
“As companies change the way they work from silos into holistic all-encompassing units, so will employee expectations about how they engage and connect with each other,” continued Robert Keenan. “This isn’t just confined to the Millennials; employees across the age spectrum are striving to find new ways of working and collaborating. It’s up to the enterprise to enable this through technology. If they don’t, employees will simply circumvent enterprise tools and use consumer applications instead, leaving you open to security risk and even worse the fundamental loss of productivity.”

Unify is addressing this desire, some might call it demand, for enhanced collaboration capabilities with its  enterprise WebRTC-based team communication and collaboration cloud service, Circuit

Source: Unify

Circuit is a full implementation of WebRTC. Real-time communications, UC and collaboration capabilities include HD video, high-quality voice, screen share, messaging, and file sharing that can be used on any device with an Internet connection and a WebRTC friendly browser.  

There has been a lot of speculation as to WebRTC’s ability or lack of ability to penetrate the enterprise. As this survey highlights, the demand for enhanced and easy-to-use collaboration exists, particularly with digitally adept younger knowledge workers.  And, while this survey was of workers in the U.K., the insights are more than anecdotal.  Indeed, they are representative of global needs, and it is why WebRTC is not just about omnichannel interactions for customer facing employees but also is going to be an increasingly important player in intra-enterprise and inter-enterprise interactions as well. 

Edited by Dominick Sorrentino

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