ECT Bringing Dialogic PowerMedia Driven WebRTC Services to Major European Operator
Web-based real time communications (WebRTC) solutions have found a way into a variety of different applications, ranging from giving companies a way to let consumers contact same directly from a website to as a means to allow users within a company to stay more readily connected. Major network operators, meanwhile, are likewise coming around to the power that WebRTC can offer, and to that end, Dialogic and European Computer Telecoms AG (ECT) came together to bring WebRTC services to a major, albeit unnamed, European incumbent service provider.
Said operator would be turning to the ETC INtellECT® WebRTC Solution, which draws on Dialogic's PowerMedia media processing software to provide WebRTC-enhanced voice and video connectivity. With the INtellECT system in place, the operator will be able to add WebRTC capability to its line of 800 toll free services, which should make its lineup of fixed and mobile Internet access, digital television and information and communication technology (ICT) offerings all the more powerful to the end user.
The announcement is noteworthy as INtellECT isn't set to launch until this summer which probably explains why the operators is thus far not being disclosed. However, also noteworthy is the suite of capabilities that will be offered.
For example, with INtellECT in place, the operator will be able to offer an 800 number along with an HTML-based Click-to-Call button, which can be readily added to a website. Since it's WebRTC-driven, there's no need for intervening client software. The calls that come in can used in several different ways; users are able to define responses to voice and video, perform automatic call distribution including skill-based routing to ensure that the calls go to the best place every time, as well as intelligent queuing mechanisms, recording of both voice and video as an option, and more.
With so many different competitors out there, it's easy to see how operators are looking for ways to differentiate themselves. WebRTC services like those offered via the soon-to-be-released INtellECT are seen as just such value-added capabilities. In fact, while WebRTC was originally viewed as disruptive to traditional network services providers, many around the world are beginning to see it as an opportunity of enhancing customer engagement and loyalty as they look for value-added services to fend off competition from not only other operators but also OTTs. It is why there is going to be interest in the reveal of the name of the customer.
Edited by Peter Bernstein