WebRTC Solutions Week in Review: Masergy, NetSapiens, FRAFOS, ShoreTel, TokBox
Another day means another series of advancements in WebRTC. This week's news unearthed the perfect fit between unified communications and Web-based communications, enhancement of the Masergy Communications cloud-based UC, awards for NetSapiens, the absorption of FRAFOS into the ShoreTel Innovation Network, and highlights the TokBox WebRTC platform that will make a showing at an industry event for businesses in the healthcare industry.
The fit between UC and WebRTC is almost perfect. WebRTC may not be able to outright replace a full-featured UC service, but it can provide connectivity through Web browsers for voice, video, and chat in an environment, Web browsers, that users know well. Masergy has solidified this fit by integrating WebRTC into its Cloud Unified Communications product that now come with a virtual automated attendant. The company is using the browser-based technology to allow its business clients to create custom navigation menus that meet their individual needs. There is also support for voice functions that can assist sales and support teams. Masergy even uses WebRTC as a click-to-call function on its own website for customers to reach service agents.
The WebRTC Conference & Expo recently completed its yearly event. It appears that communications company NetSapiens came out on top. It left the conference with the Ready Now Award and the Audience Choice Award for its demonstration of the company WebRTC system that integrates with an established private branch exchange. It can add to PBX everything from call center applications to voice recording capabilities. Device provisioning, TMC reports, is also possible. This was a big win for the NetSapiens product and for the company presenters as well. This was the first live demonstration of the NetSapiens system, so the company appeared proud that it had successfully navigated the waters and came out with some awards.
FRAFOS, a developer of session border control and WebRTC products, is now part of the ShoreTel Innovation Network. This means that FRAFOS will have access to the ShoreTel UC architecture to develop its own hardware and software for more innovative services it can deliver to the public. It will also be able to leverage the ShoreTel distribution network and marketing tools to more effectively launch such products. The FRAFOS ABC session border controller will immediately benefit from this partnership. It helps service providers launch their own telephony services using the session initiation protocol and has a base of support for WebRTC.
TokBox may hold the future of some healthcare providers with its WebRTC platform. At the Health 2.0 Europe Conference 2015 in Barcelona, the company will demonstrate how its platform can provide virtual consultations, video diagnostics, home-based care and monitoring, and personal emergency response systems all through the WebRTC protocol. A number of separate applications can allow healthcare providers to easily deliver better, more affordable care to their patients.