WebRTC Solutions Featured Article

WebRTC Coming to Russia Courtesy of Unify

December 04, 2015

One of the more interesting aspects of WebRTC is it universal appeal.  As witnessed by global developer interest at various hackathons, the embrace of WebRTC by service providers such as Orange, Telefonica and NTT DOCOMO just to name a few, along with support from major unified communication (UC) solutions providers, 2015 has been a good year for WebRTC, with 2016 looking even more promising.

In short, regardless of vertical market, customer size or physical location, real-time communications via web browsers without the need for plug-ins is on a roll.  It is one of the reasons why one of my early New Year’s predictions is that within the next three years WebRTC will be so foundational to our interactions that it will just be a given, much in the way Java is today.  

The universal appeal is epitomized by an announcement from UC solutions provider Unify with the launch of their WebRTC-based SaaS business communications platform Circuit to the Russian market which will become available at the beginning of 2016.?

Image via Pixabay

For those unfamiliar with Circuit it provides a single view into virtually all aspects of real-time communications including messaging, file transfer, screen sharing, high-quality voice, video conferences and additional collaboration capabilities.

Commenting on the push into the Russian market, Sergey Razmakhaev, Unify Managing Director Russia/CIS said, “Circuit's prospects in the Russian market are very positive. The platform brings together the most popular stand-alone apps and tools for teamwork into a single view. There are no   Circuit’s competitors in Russia at the moment. We are the pioneer in this segment here creating absolutely new market of unified communications. We believe that in the near term fixed telephone communications in offices will be replaced by next-generation technologies based on software not hardware. Unify is a key manufacturer in Russia and we plan to increase the volume of supply due to high expected growth rates.”

In addition to Circuit, Unify highlighted that it views Russia as key market for its entire UC portfolio of capabilities. This includes: new versions of the company’s SMB-platform OpenScape Business and universal communication platform OpenScape 4000 which have already been released. In addition, Unify says its updated SIP-based OpenScape Voice will be released in the not too distant future.  

As members of the WebRTC Solutions Community are busy proving, the technology really does have universal applicability, and opening up new markets is one indicator worth watching.

Edited by Kyle Piscioniere

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