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FreeConference.co.uk Replaces 0844 with 033 to Provide Free Conference Calling

July 29, 2015

Market disruptors as we all know are hard at work in almost every vertical imaginable and certainly the real-time communications market is, and will continue to be an inviting target. Indeed, you can count among the ranks of such companies FreeConference.co.uk, which launched 2014, and already has caused a bit of a stir as its name implies.

The company announced that its original free conference calling service, appropriately named FreeConference, has been joined by a new dial-in number in the UK using the 03 numbers. These are numbers which are being promoted as being a more affordable alternative to the UK’s chargeable 08 numbers. The objective is to make the free in-browser Web conferencing capabilities an attractive alternative to traditional dial-in numbers avoiding expensive bridging fees.

"With the new 03 dial-in numbers, we've opened up conference calling for all businesses, including those who may not have large budgets," said Jason Martin, Managing Director of iotum, parent company of FreeConference.co.uk. "We are very proud to have this offering as it furthers our goal of making conferencing solutions as affordable as possible for growing small and medium sized business." In fact, iotum noted that FreeConference.com serves over a billion minutes a year of all–digital conference calls.

Image via Shutterstock

While leveraging the availability of 03 numbers is interesting by itself, for the WebRTC Solutions Community, what should be of prime note is the company’s FreeConference Connect free WebRTC in-browser calling tool. Given the need on conferences to be have high-fidelity and reliable voice quality, as well as the other unified communications and collaboration capabilities enabled by WebRTC, this is certainly a shot across the bow of tradition conferencing companies.

Free, after all, is an irresistible price. In fact, as things like Skype have proven, when the quality is there and the reach is extensive, the attraction to customers of all sizes can be significant. WebRTC is already demonstrating that in-browser multiple media interactions can be high quality, reliable, easy-to-use and extensible. In short, this type of service offering from an OTT service provider is one reason why traditional service providers are wary of WebRTC even as some of them have already proven they too can be disruptors in the emerging markets for next generation real-time communications.  

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