A New Standard in CRM for Commerce, Healthcare and Remote Workforces
A sharp increase in online sales shows that consumers are learning to trust brands through interactive experiences and online platforms. A “buy it now” mentality has influenced the demand for most brands to shift the way they do business and often changing the first point of contact between the brand and the consumer. Most importantly, this adoption has led to an increased need to meet the consumer “at the door” with a qualified sales specialist and customer service representative in assisting the consumer in an enriched shopping experience.
Last week, VeriShow released an integrated solution that benefits Salesforce Live Agent. This customer service tool allows companies to provide an enhanced live chat option in meeting their customers with a better in-store experience.
Taking control of the sales funnel, VeriShow allows agents to lead the customer directly to a particular product or service of interest, as they are given the power to access consumer screens and better guide them through the sales process. This, of course, can be done in real time – and saving energy on behalf of the consumer, while better influencing the point of sale and reducing drop-offs to the sales funnel.
Providing effortless shopping experiences and instant gratification to consumers, customer service representatives and live sales agents will now be better equipped to encourage sales in real time, while translating customer concerns directly with the brand and tightening the sales process for maximized online shopping experiences.
An enriched CRM will lead to more productive sales potential, allowing existing models to evolve in ensuring a future that builds upon the direct needs of consumers, themselves.
The future of customer retention is now more controlled, predictable and able to be scaled, allowing for a deeper satisfaction at the time of transaction than we have ever seen before. Gaps in the sales funnel will now be better explained.
VeriShow demonstrates an added advantage with its current Salesforce integration. Video chatting and screenshares build off of conferencing mechanisms that promote collaboration and better overall communications strategy.
A customer will now have his or her own personal sales representative to assist in every step of the sales process. They can ask questions, voice concern and receive product insight without the need to leave a webpage for additional research. Brands will be paying less in obtaining market research, as well, with customer insight presented right in front of their eyes.
Once a consumer leaves a particular website, they may or may not return. They may find a better price outside of the system or lose interest all together. Shopping with a personal agent will ensure better sales performance and provide a better measure of control in future sales and marketing initiatives.
Vidyo is proving this more recently, holding a patent on the video conferencing experience through mobile cloud technologies in providing a better customer service experiences for millennial users.
As 2016 predictions continue to arise for the increased use of technology in the healthcare industry, HIPPA and human resource-related interests may better be served through tools like VeriShow and Vidyo, when verifying the identity of patients and remote hires.
Delivering added security to private matters, tools will now better assist human resource personnel in the filing and processing of important documentation in real time. Access may be more flexible and easier to grant through convenient online portals. This will reduce visitor wait times within lobbies and waiting rooms all over the world, allowing for better productivity and better accessibility to those we need to speak to the most.
As technologies join forces in creating better experiences for the end-user, we will see this become a trend in Salesforce integration for the 2016 fiscal year. In fact, this type of experience is sure to become a standard in how we do business remotely. Productivity is key, and better interactions help us to accomplish it.
Edited by Kyle Piscioniere